Just Share
Just Share
Client: Just Share NPC
Country: South Africa
Sector: Corporate accountability and investment advocacy
Website: justshare.org.za
The challenge
Just Share drives corporate accountability through strategic shareholder activism and responsible investment advocacy. The organisation needed a website that could engage users by sharing their work through news and resources.
Our approach
We partnered with Just Share through a website rebuild and ongoing retainer to redesign and redevelop their website with a particular focus on user-friendly news and resource hubs, an easy-to-use back-end and newsletter platform as well as a comprehensive and visual Data Studio analytics reporting dashboard.
Key features and results (During first 3 months post-launch)
- 38% increase in search clicks and a 50% increase in click-through rate, helping more people discover Just Share through search.
- 73% increase in average engagement time per session, with users spending significantly longer engaging with the site.
- 254% increase in events per session, meaning users are now making more than three times as many interactions with the site.
- The new news page attracted 189% more page views and 339% more interactions, significantly increasing engagement with Just Share’s latest content.
- Mobile performance improved by 48%, while mobile interaction speed improved by 92% and visual stability improved by 77%.
Our impact
The new Just Share website is helping more people find their way to the organisation’s work – and, importantly, giving them more opportunities to engage once they get there.
Behind the scenes, improvements to search, mobile performance and accessibility mean the site is also better equipped to serve Just Share’s audiences wherever and however they access it. The result is a website that feels useful, engaging and better able to support Just Share in sharing the impact of their work.