MediaGB
MediaGB
Client: Media Foundation for West Africa (MFWA)
Country: Ghana and Guinea-Bissau
Sector: Media development, press freedom and democratic governance
Website: MediaGB.org
The challenge
The Media Foundation for West Africa (MFWA) required a new digital platform for MediaGB – an initiative designed to strengthen Guinea-Bissau’s media ecosystem by supporting journalists, media organisations and the wider public with trusted information, resources and opportunities.
The project had an ambitious timeline and needed to deliver more than a standard website. It had to become a practical, long-term tool for the project – one that would continue to support collaboration, promote ethical journalism, improve access to reliable information and ensure the project’s outcomes remained accessible long after implementation.
Our approach
Pomegranite focused on four key priorities for this build:
- Creating a professional digital identity: We developed a polished new website that was carefully aligned with the existing MediaGB logo and visual identity, while creating a professional, credible digital presence. The project images provided by the team were wonderful and added a real sense of local immersion to the website.
- Designing a resource-driven user experience: We reworked the site’s information architecture to create a far more intuitive experience, making it easy for users to discover news, publications, legal resources, training materials and opportunities.
- Supporting long-term sustainability: The platform was designed as a practical working tool that enables the project’s knowledge, resources and achievements to remain accessible and valuable well beyond the project’s lifespan.
- Collaborative delivery: Despite a demanding timeline, close collaboration and strategic planning between Pomegranite and the MFWA project team ensured a smooth, efficient build process and a successful outcome.
Key results
Within the first month of the new website launching we saw:
- A 164% increase in new users from across the globe
- A 430% increase to Home page visits, showing elevated interest in the organisation.
Our impact
MediaGB has evolved from a project website into a central digital hub for Guinea-Bissau’s media sector. The platform now provides journalists, media organisations and other stakeholders with a professional, accessible space to find trusted resources, share knowledge and strengthen collaboration. With a streamlined user experience and a future-focused architecture, the website is well positioned to support press freedom, media development and access to reliable information for years to come.