The Book Fair was started in 2011 by a group of parents at Kingsmead College. Its inaugural event hosted eight authors as speakers, and guests were made up of the school’s community members. Hosted annually since then, this year was its eighth edition and it hosted over 4 000 guests with more than 120 authors, editors, poets and publishers from around the globe presenting. No wonder, then, that it’s considered a significant event on the South African literary calendar.
For the third year running, Pomegranite built the Kingsmead Book Fair website and ran a social media campaign in the lead-up to the event. We also live-tweeted the event on the day.
All in all, the Kingsmead Book Fair 2019 social media campaign was a rip-roaring success. It received a combined 483 594 impressions across Facebook, Instagram and Twitter.
We can’t wait for the next one!View site
Social media, Website development