By Alex
What made this event super cool was that our first day was jammed with socialising, networking and WordPress talks that involved testing new developments (like Gutenberg) and then being able to give our feedback (all while having Truth coffee delivered to us). The second day moved on to talks about the WP community and what it’s done for people around the globe, and more specifically in Africa.READ MORE
By Michaela
Does it seem like your Twitter page has “peaked”? Sometimes pages go through quiet spells, when it appears nobody is interested in what you’re putting out into the web. For business, having an active and engaging Twitter account is vital for a number of reasons. A high follower count means that you have a higher influence over your industry and demonstrates that people are interested in your brand and your content.
Roughly 50% of marketers name Twitter as their top platform for engaging with customers.
The clean and user-friendly set-up means that communication is fast, simple and to-the-point.
So, how do you get more followers (without cheating and doing silly things like buying them)?READ MORE
By Michaela
The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.
The use of Artificial Intelligence
With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE
By Keisha
When I get a new follower on Instagram, the number of followers they have plays quite a big role in my deciding whether or not to follow them back. There are other contributing factors too, like the aesthetic of their feed and the number of people that they are following back.
With social media sites and their ever-changing algorithms, it’s tough to find a method or tool to grow your following that works and can withstand the effect of their latest change. I have spent my fair share of time on Pinterest and in Facebook groups searching for ways to grow my Instagram following. Naturally, they’d tell you to post often, post good content and use relevant hashtags as far as possible.READ MORE
By Alex
I was firmly convinced that my interview with Liz and Sarah had gone terribly. It was raining so my Devil Wears Prada inspired outfit was hidden by the only rain coat I own (a Shrek-green monstrosity I borrowed from an ex-boyfriend and never returned) and I somehow completely missed the lift at the end of the hallway in our Wale Street offices so I quickly walked up five flights of stairs and arrived at the door panting with my fringe slightly stuck to my forehead. This obviously all screams: “Hire me!”READ MORE
By Alex
Over the past two weeks it feels like the whole of Cape Town has come down with the nastiest cold – our Twitter feed is full of adults talking about how much they want their moms. Liz (currently in bed herself) has even nicknamed the virus the ‘black lung’.
Offices are the perfect place for germs to lurk. We eat food at our desks, our keyboards probably aren’t as clean as they should be and there’s almost always that one person who’s practically dead but refuses to go home. Because we want everyone to be happy and healthy this is our flu season 2017 public health announcement.READ MORE
By Alex
I love my job, but that doesn’t mean that every day isn’t irritation-free. Anything ranging from bouncing emails, negative client feedback or the internet conking out can completely ruin your day.
You also can’t always separate your work and home life, which means that you could behave like a chop in the office because your washing machine is broken – again. This year Pomegranite has started a weekly catch up session called “What’s your vibe?” (because Cape Town). It’s very informal and provides us with a space to share both good and bad things that are happening in our week. Very often just letting your team know what’s going on with a project you’re working on can fix a bad day at work. But if that’s not enough, here are some of our favourite things to do to de-stress.READ MORE
I think I’d been working at Pomegranite for less than a week when everyone told me about how excited I should be for our year-end party/inspiration day. Riyad even dubbed last year’s one as one of the best days of his life.
Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a boosting budget, it can often seem like a task for another day. So to convince you how powerful social media tools can be we thought we’d share a recent Facebook success story.
After the dust has settled on what was a great WordCamp experience, all the free goodies have now been put to good use and the WordPress world once again exists between me and my monitor, there are some important points that I took away with me from this year’s event.