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AI in social media

AI in social media

How do you use AI? It's become an honorary member of social and marketing teams almost everywhere. It’s embedded in Canva, where Reels, text and art can be created with unique prompts, as well as Hootsuite, where text generation can be used for new content.

Meta ads shewalksthewalk

Amplifying your brand’s voice through Meta ads

Slicked-back hair and impeccable suits have given way to comfy pants and Zoom meetings. Newspaper ads and billboards have transformed into carefully curated Facebook posts and Instagram stories.

How to build brands with character

How to build brands with character

What makes a brand memorable? Is it that inspiring ad that we can't seem to stop talking about, the vibrant logo that we instantly recognise, or is there something deeper that goes beyond aesthetics?

Celebrating introverts at work Pomegranite

Celebrating introverts at work

Do you feel most alive in the company of others and the excitement of bustling social events? Or do you enjoy the peaceful serenity of a cosy night spent indoors?


Using technology to drive positive social change

It's hard to overstate the influence of technology on our daily lives. From the ways we connect with each other on social media to the ways we shop and even fall in love. But, what's even more exciting is the way technology has become an

Accessibility and social media

Traffic lights beep faster before the light goes green. Wheelchair ramps sit next to entrance steps. Braille is stamped into tv remotes. In the real world, accessibility tools for people with disabilities are (relatively) prevalent.

Two pieces of a puzzle

Have you found that feeling?

Over the years, I've come to realise that it’s not the ‘power’ or ‘value’ of social media that people need to learn more about; What is missing is a feeling. A sense of belonging, knowing there’s a place on social media that fits and is

Ethical marketing vaping

Ethical marketing and the rapid rise of vaping

You’ve definitely seen them by now – those colourful sticks that people raise to their mouths, leaving a plume of sweet-smelling smoke behind them. Perhaps what makes vapes most noticeable is the fact that because they don’t leave lingering smoke or smells, unlike cigarettes, you’ll

Pomegranite social media engine

Catching up with the social media engine

As a remote working team, it had been some time since we worked together in person. Things that I used to take for granted in the office, like eye contact, in-the-moment brainstorms and jokes, feel extra special, and in some ways more meaningful than they

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