wordcamp building

An intern’s experience at WordCamp 2018

By Alex

What made this event super cool was that our first day was jammed with socialising, networking and WordPress talks that involved testing new developments (like Gutenberg) and then being able to give our feedback (all while having Truth coffee delivered to us). The second day moved on to talks about the WP community and what it’s done for people around the globe, and more specifically in Africa.READ MORE

online trends Pomegranite Online Presene Consultancy

Online trends we’ve seen growing in 2018

By Michaela

The online environment is an ever-evolving space with constantly changing trends, fads and features. We are almost two thirds through 2018 and have noticed how the social world has changed throughout this year. This list of trends will help you recognise what’s climbing the charts and what to predict for the future of social media. Use these tools to help sculpt your marketing strategy for the rest of the year and know what everyone is up to online.

The use of Artificial Intelligence

With an exciting prediction by Adobe that machines will begin to make smart and strategic marketing decisions, a very interesting business turn is right around the corner. Targeting will become even more hyper-focused with software analysing data to start and stop campaigns, build segments and create curated, customised copy to relate to specific personalities across the web. We know AI is not new, but expect serious growth for the future.READ MORE

display purposes

How to grow your Instagram following with Display Purposes

By Keisha

When I get a new follower on Instagram, the number of followers they have plays quite a big role in my deciding whether or not to follow them back. There are other contributing factors too, like the aesthetic of their feed and the number of people that they are following back.

With social media sites and their ever-changing algorithms, it’s tough to find a method or tool to grow your following that works and can withstand the effect of their latest change. I have spent my fair share of time on Pinterest and in Facebook groups searching for ways to grow my Instagram following. Naturally, they’d tell you to post often, post good content and use relevant hashtags as far as possible.READ MORE

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The 10 priceless lessons you walk away with when you leave Pomegranite

By Alex

I was firmly convinced that my interview with Liz and Sarah had gone terribly. It was raining so my Devil Wears Prada inspired outfit was hidden by the only rain coat I own (a Shrek-green monstrosity I borrowed from an ex-boyfriend and never returned) and I somehow completely missed the lift at the end of the hallway in our Wale Street offices so I quickly walked up five flights of stairs and arrived at the door panting with my fringe slightly stuck to my forehead. This obviously all screams: “Hire me!”READ MORE

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Flu season 2017 public health announcement

By Alex

Over the past two weeks it feels like the whole of Cape Town has come down with the nastiest cold – our Twitter feed is full of adults talking about how much they want their moms. Liz (currently in bed herself) has even nicknamed the virus the ‘black lung’.

Offices are the perfect place for germs to lurk. We eat food at our desks, our keyboards probably aren’t as clean as they should be and there’s almost always that one person who’s practically dead but refuses to go home. Because we want everyone to be happy and healthy this is our flu season 2017 public health announcement.READ MORE

Mr.grumpy Pomegranite bad day at work

How to deal with a bad day at work

By Alex

I love my job, but that doesn’t mean that every day isn’t irritation-free. Anything ranging from bouncing emails, negative client feedback or the internet conking out can completely ruin your day.

You also can’t always separate your work and home life, which means that you could behave like a chop in the office because your washing machine is broken – again. This year Pomegranite has started a weekly catch up session called “What’s your vibe?” (because Cape Town). It’s very informal and provides us with a space to share both good and bad things that are happening in our week. Very often just letting your team know what’s going on with a project you’re working on can fix a bad day at work. But if that’s not enough, here are some of our favourite things to do to de-stress.READ MORE

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From zero to hero: the power of boosting

Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a boosting budget, it can often seem like a task for another day. So to convince you how powerful social media tools can be we thought we’d share a recent Facebook success story.

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