design Tag

Why people leave your website

You’re in a crowded exhibition hall meeting lots of new people in your industry. What draws you to a person only to decide it might be a better idea to fake a bathroom break? What gets you hooked, makes you want to take a card, and place an order there and then?

Think of your website as one of these people in this room. In a sales environment, the aim is to attract attention to a product, generate interest and make a sale. Your website is your flyer, your yellow pages entry, your marketing pitch, your brochure, your voice online. The aims are similar. There are aspects of our websites that attract users but also aspects that repel them. It’s important to be aware of both.

Getting a user to your site is only the first step. Creating a site that makes them want to explore further is the next challenge – and the final goal? Converting that view into an interaction. The longer someone is on your site, the more likely they are to move further through the sale process.

There might be elements of your website that put users off and click that ‘x’ that you might not even be aware of. This handy infographic from the lovely folks at KISS metrics highlights some key points about what makes users leave a website.

Click to enlarge the infographic.

leave a website infographic

 

Five reasons why we use WordPress

Website building platforms are constantly evolving to keep up with the needs of developers. We keep an eye on the CMS options available to us but have always come back to WordPress. Here are five reasons why:

  1. It’s versatile

WordPress helps us build a site that’s as simple or as expansive as you like. The functionality at our fingertips allows us to build sites from a clean, informative portfolio or an evocative website, complete with galleries and blog to an e-commerce site that makes you money while you sleep. Our job is understanding what you need and making that happen.

  1. It’s affordable and efficient

With the themes and plugins available in WordPress, there’s no need to build from scratch. This makes the website more affordable for the client and the process more efficient for us. There are thousands of WordPress themes available – by far the best selection online – and the best news? They’re built to be responsive and ready to work on any device.

  1. It’s SEO-friendly

The number one reason businesses want to be online is to be found. Tip-top search engine optimisation is crucial for any website and WordPress is inherently SEO-friendly, giving developers the opportunity to use keywords in URLs, headings, site descriptions ,etc. There are also plenty of great plugins that instil SEO discipline, ensuring you’re on top of your game.

  1. The WordPress culture

There are no nasty surprises like having to pay a monthly fee for a custom domain or conditions urging you to upgrade. Once you’ve sorted your hosting, you’re on your way and you always feel in control of any premium themes and plugins that you might want to use.

Because so many people use WordPress, their resources are always growing. Updates are constantly improving the experience and if you do run into a problem, they have impressive support.

Another advantage of its popularity is that there is a huge community of WordPress users who offer free advice and tutorials so support extends well beyond the WordPress team.

  1. It’s accessible

Once a site is up, the WordPress dashboard is accessible enough that we can easily teach clients how to maintain their sites in a workshop. This is a popular option as they can be in control and easily update photos, post news and edit information. In short, they keep their site feeling fresh and if there are any problems, we’re always there to help.