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the future is female

More words to cut from your emails

By Liz

Years ago, I wrote a blog about why you should cut “just” out of your emails. The feedback we’ve had about that blog, even years later, has been huge. I think it strikes a chord with so many people because it shines a light on words and phrasing that can be so profoundly limiting without us even realising it.

I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share this tool with you.

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An introduction to SWITCH: how to change things when change is hard

By Liz

Behavioural change theory often intersects with our work in digital marketing. We want to compel users towards a certain journey through a website: to fill in a form, to make a donation, or to engage with a social media post. SWITCH by Chip Heath and Dan Heath is my go-to read about how you can lead and encourage changes in human behavior, both in yourself and in others, by focusing on the three forces that influence it.

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Five things to share with us in a brief to get the website you want

Five things to share with us in a brief to get the website you want

By Liz

Photo by @bamagal

We have always found that the most successful projects are a collaboration between us and our clients. Most often, it’s clients who have a clear idea of what they want, and put careful thought into articulating it, who end up happiest. Pomegranite has never worked with pricing packages because every website and every organisation is unique, but we understand that creating a brief for a website can be daunting.

Here’s a breakdown of what you need to focus on in a website brief for the best result, and also what our standard practices are so you know exactly what’s handled.READ MORE

how to prioritise

How to prioritise tasks

By Liz

Photo by Joel Henry

Tasks at work are flying in like 747s at a busy airport and you’ve got to shuffle things to ensure your deliverables are ready for takeoff – but in what order? The skill of prioritising tasks is like the air traffic controller in your brain that keeps your work on schedule. It requires seeing the bigger picture as well as the finer details to avoid missing opportunities while sticking to deadlines.READ MORE

Pomegranite

Seven things we’ve learned in seven years

By Sarah and Liz

At the beginning of July Pomegranite turned 7. We didn’t have our usual party (the photo above was taken at last year’s celebration), complete with the impossibly ridiculous quiz, because of the global pandemic (bit of a downer, that), but it didn’t stop us from lifting our heads and acknowledging how far we’ve hiked, and how much we’ve learned, from the day we first sat on the lounge floor to write our business plan. READ MORE

Four key time management strategies

By Liz

For our team, and yours too, I bet, time management is an absolutely crucial skill. It’s what enables us all to work together effectively as a team, and to deliver quality work to our clients on time. My recent skillshare unpacked four key strategies and here they are:

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maternity leave policy

10 steps to writing a maternity policy for your small business

By Liz

When Sarah and I started Pomegranite just over six years ago, having babies wasn’t even on our radar. We were about growing the business, quick as a jungle vine, to something real with meetings and clients and invoices. Since then, our roots have deepened with experience, our branches have expanded like our service offering and our trunk has become wide and strong with an incredible core: our team.

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Pomegranite Liz Camino

Liz’s sabbatical: The Camino

By Liz

During my three-month sabbatical, I walked the French Way, one of the routes of the Camino de Santiago, a 600-year old Christian pilgrimage to Santiago de Compostela built on an older Pagan pilgrimage to what the Romans believed was the end of the world. It was one of the best things I have ever done for myself and I am so grateful to the amazing Pomegranite team that allowed me to take the time to do it.

It’s impossible to capture my journey in words so I’ll try to answer the most common question I’m asked, then move on to some simple facts, and finally share some images.READ MORE

Reconnecting with our work and what motivates us Pomegranite Online Presence Consultancy

Reconnecting with our work and what motivates us

By Liz

As we start a new year, I thought it would be a good time to reconnect with what’s important to each of us in our work. For my skills share, I simply asked everyone to write down their answers to three questions and share the answers. I was surprised and heartened by many of the answers and I think they give a good sense of who we are as a business.

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how to create a solid brief

How to create a solid brief

By Liz

So you’ve sent work for approval and the feedback you receive is finally a description of what was required in the first place. We’ve all been there – whether it’s with a client or within your own team. A solid brief can determine the success of a project but is often not given proper attention because communicating properly takes effort. Here is a look at how to create a good brief and some practical tips for extracting one. READ MORE

Pomegranite inspiration day: an afternoon at the seaside

By Liz

It’s a big week at Pomegranite HQ. Sarah has joined us from Joburg for the week and we are celebrating our fifth birthday on Friday. The days have been busy seeing clients and workshopping our processes as a team.

To break up the activity and to enjoy something together as humans outside of work, we headed to the Sea Point Promenade for a bike ride, courtesy of our wonderful client, Upcycles, complete with glorious sunshine, fresh air and delicious ice cream.READ MORE

Why you should cut just out of your emails

Why you should cut “just” out of your emails

Photo by Nadim Merrikh on Unsplash

By Liz

At the office on Friday afternoons, we take stock of the week that was and have a short skills share. Each person in the team takes a turn to talk about a specific topic that the whole company can benefit from. We’ve had a wide range of discussions, from Google’s biases to Mailchimp’s amazing lesser-known features. My topic was the word “just” and why we should cut it out of our work emails.

Have you noticed how often you use the word “just” in a professional context, particularly emails? I’ve been thinking about why I use it so much in tricky situations and if it’s something that women use more than men.READ MORE

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