If you’ve ever opened a Google Analytics dashboard and felt your eyes glaze over at the sight of acronyms, percentages, and line graphs, you’re not alone. Data can feel overwhelming and opaque – but it doesn’t have to. When we reframe analytics through the lens
Clients often come to us wanting to update their website and are unsure whether they want to revamp or ‘reskin’ the site (i.e. use the current theme and structure and replace text and images), or whether they want to rebuild the site (build the site
Our society is responding to the rapid uptake of AI technologies in everyday tools in real time. We’ll look back and talk about how we first used and felt about AI. For some, AI conjures uncertainty – they’re the ones asking “Aren’t you worried about
There are some tasks that are big, complex and important but not urgent. They easily fall to the bottom of your to-do list because they can’t be done in one go and they tend to hang around for a long time. It’s easy to start
Feeling overwhelmed is a completely normal part of life. The trick is working our way out of getting stuck there. These strategies are helpful tactics to gain a little shift in perspective and keep moving forward with what we need to do.
If you haven’t heard about it, DALL-E 2 is an AI system that creates an original image from a descriptive prompt given by a user. For my skills share, I gave our team a walk-through of the system and posed the question “Is Dall-E a
Accountability is the foundation of trust within our team. It means that we can rely on each other, we can build upwards from a solid foundation and our energy flows in the same direction, towards the same goals.
I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share
Behavioural change theory often intersects with our work in digital marketing. We want to compel users towards a certain journey through a website: to fill in a form, to make a donation, or to engage with a social media post.
We have always found that the most successful projects are a collaboration between us and our clients. Most often, it’s clients who have a clear idea of what they want, and put careful thought into articulating it, who end up happiest.
Tasks at work are flying in like 747s at a busy airport and you’ve got to shuffle things to ensure your deliverables are ready for takeoff - but in what order?
By Sarah and Liz At the beginning of July Pomegranite turned 7. We didn’t have our usual party (the photo above was taken at last year's celebration), complete with the impossibly ridiculous quiz, because of the global pandemic (bit of a downer, that), but it didn’t