website design Tag

Code in two minutes: The internet is yours

I’ve been doing a night course on HTML and CSS coding through Friends of Design for the last few weeks. I’m doing it becuase I want better control of the websites we build and to be able make precise tweaks and changes to them. At Pomegranite, we build websites on WordPress which allows us to create slick, professional sites that are affordable for the client. Ninety-nine percent of the time, clients don’t need complex, custom-coded websites. And if they do, we hand them over to trusted agencies who can provide that service.

Self-hosted WordPress essentially comprises of two systems: the first is a content management system which acts as an interface between you and the website, saving your images and posts and giving you the tools to edit the website. The second is a theme or template which is like a ‘skin’ for your website and manages its design. This is where it’s handy to have some coding knowledge to manipulate these themes.

Learning to code (I say this with a pinch of salt because hardcore coders study for years) has been a pretty mind-blowing experience. For most people, the internet is another world, created and controlled by others, that we can only make a mark on through social media, which is itself contained separately within the greater world-wide-web. When I started editing the code of WordPress themes, Sarah and I referred to it as “entering the Matrix” and rejoiced when I did something and the site didn’t explode.

But the truth is, the internet is made by people, creating code. To scratch beneath the surface, all you have to do is right click and select “inspect element” to see the code that props up the site you’re viewing.

Coding is becoming more and more accessible to people other than nerdy hackers. Just check out organisations like Code for Cape Town which runs a three week holiday programme that introduces grade 10 and 11 girls to the world of web development for social impact. What’s also great is that you don’t have to wait for someone to teach you to code. There are tons of resources online to get you started.

Codecadamy is the one I started with. It’s super simple, fun and effective at teaching you code. They use a system where you’re walked through the code on one side of the screen and it shows the effect on the other side of the screen. So not only do you never feel lost, but you see instant results.

codecadamy

It’s free, it’s fun, you can login with Facebook and Gmail.

So go ahead, give it a go!

[Feature image source.]

Why people leave your website

You’re in a crowded exhibition hall meeting lots of new people in your industry. What draws you to a person only to decide it might be a better idea to fake a bathroom break? What gets you hooked, makes you want to take a card, and place an order there and then?

Think of your website as one of these people in this room. In a sales environment, the aim is to attract attention to a product, generate interest and make a sale. Your website is your flyer, your yellow pages entry, your marketing pitch, your brochure, your voice online. The aims are similar. There are aspects of our websites that attract users but also aspects that repel them. It’s important to be aware of both.

Getting a user to your site is only the first step. Creating a site that makes them want to explore further is the next challenge – and the final goal? Converting that view into an interaction. The longer someone is on your site, the more likely they are to move further through the sale process.

There might be elements of your website that put users off and click that ‘x’ that you might not even be aware of. This handy infographic from the lovely folks at KISS metrics highlights some key points about what makes users leave a website.

Click to enlarge the infographic.

leave a website infographic