I read something somewhere on the internet (could I be more vague? No.) that has stuck with me. It said something to this effect: “Ask yourself how you are different from your competition – and tell that story.” In the last couple months, Pomegranite has built new
When was the last time you Googled yourself? Was it for kicks or was it to see what a potential employer might find? My online name twins are writers, events planners, lawyers and psychotherapists. I reckon I got off lightly. Can you imagine sharing a name
In the fast-changing world of digital marketing, search engine optimisation (SEO) and content marketing go hand-in-hand. In order to improve your SEO, you need to consistently produce content that people are interested in – not only do you want them to read it, you want
Randy Milanovic of KAYAK has just released a new e-book, "Findability: Why Search Engine Optimisation is Dying". The blurb reads: Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing
Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you're active on social media, you're already taking on roles like these. Social media is space we all curate - whether
I use the internet every day. My appreciation of the world wide web is mostly from quite a hum-drum perspective. Every now and then, though, I come across something online so awesome that I feel like I need to stop, take a moment, and just
Generally, by the time we work with small businesses, they've survived early development, have a strong sense of who they are, and are ready take their marketing and branding seriously. This is never more true than with small businesses in the fashion industry. But how
Over on our Facebook page, we recently launched Vine Vednesdays (Wine Wednesdays are still alive and well, remain calm). Named after a ‘Vignette’, a short impressionistic scene, this mobile app enables its users to create and post short looping video clips. Why it works The limitations of time
I wasn’t a huge fan of numbers at school. Maths was my worst. WORST. The day I wrote that final matric exam was possibly the greatest feeling in my life to date. Ok, let’s call it top five… However – as I’ve grown older and wiser,
Did you know that more things are connecting to the internet than people? That’s right. In 2010, that number stood at over 12.5 billion devices. And do you know how long ago 2010 was in internet years? Flipping ages! The infographic below tracks Cisco’s predictions of
So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the
Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it's through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively. Never before have brands