Stats

10 amazing social media stats (to make you sound like you know what you’re talking about)

I wasn’t a huge fan of numbers at school. Maths was my worst. WORST. The day I wrote that final matric exam was possibly the greatest feeling in my life to date. Ok, let’s call it top five…

However – as I’ve grown older and wiser, I’ve come to appreciate the power of a good statistic. Here is a little fact for you: quoting an (accurate and current) statistic makes you sound like you know what you’re talking about. It just does.

So I’ve compiled a little list of 10 amazing social media stats for you to quote in your next meeting/dinner party/awkward conversation that descends into silence and badly requires you to make words.

1)    72% of all internet users are now active on social media. My mom is one of them. The other day she invited people to like a page. It’s happening guys!

2)    5700 tweets happen every second. Every. SECOND.

3)    As you might expect, the majority of Pinterest users are female, but those demographics are shifting. Right now the divide stands at 68% female and 32% male.

4)    There are currently over 1.15 billion Facebook users, 23 percent of whom log in at least five times per day. (Where do you stand here? More or less? Be honest…)

5)    Approximately 50% of individuals between the ages of 18 and 34 check Facebook immediately after waking up.  More than half of these individuals check their Facebook pages on their smartphones before getting out of bed. (Guilty)

6)    Instagram now has 150 million active users, and the most followed brand on this platform is MTV.

7)    Facebook users share 2.5 billion pieces of content each day. I can’t even wrap my mind around that number…

8)    Twitter has 560 million active users. It’s not quite Facebook’s 1 billion, but it’s growing at a rapid rate – particularly in SA. Not one to be ignored!

9)    79% of LinkedIn users are 35 and older. Let’s be honest – this is not the most exciting platform. But I know a few people who have been offered jobs through LinkedIn or generated leads. It has its place for sure.

10) 71% of users access social media from a mobile device. So often, in fact, that it’s hard to go to dinner with friends without someone picking up their phone mid-conversation to check a tweet or Facebook update. New game? Upon arrival, everyone puts their phones in the middle of the table. First person to touch their phone buys dinner for the table.

[Sources: Mediabistro, jeffbullas.com and lifementalhealth.com]

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