‘GIRLS’ talks to its viewers in their language

Love it or hate it, GIRLS is back and they've developed a great online presence ahead of the launch of their third season, which aired on Sunday night. I'm an unabashed GIRLS fan, so move on over if you don't smile with fondness at these

A thousand words: The rise of the visual social network

We’ve said it before – images and video are becoming increasingly important elements when it comes to social media and your online presence. People would much rather watch a quick video clip than read a whole page of text. And if they are going to

Five blog post topics when you’re stuck for ideas

In order to get your SEO right these days, you need to constantly develop authoritative and interesting content that people want to read and share. The trouble is, it can be a bit exhausting to keep coming up with ideas for blog posts – particularly when

The evolution of logo design

A brand is the way that a business is personified in the minds of consumers. I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers –

A beginner’s roadmap to getting your business online

Taking your business online can be a huge step towards greater exposure, leads and sales, not to mention brand awareness and legitimacy. It can also be incredibly nerve-wracking, confusing and poorly executed, which can do your brand more damage than good. Pomegranite has taken many brands

Social media cocktail party

The art of working the room: The social media cocktail party

Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles. There are some very influential people in the room – CEOs,

Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming. Instagram is definitely one worth considering – here are five reasons why. 1)    It is the third fastest growing app in the world According to Mashable, the user

Content marketing (part 2): Property and publishing

So, you’re familiar with the subject after our introduction to content marketing. Now we’re going to look at how the approach is affecting traditional advertising and how it’s being used to impressive effect in the property development industry. Eprop, a local property website announced that, going

Five things you didn’t know about Mxit

If you think it’s just a place where people’s spelling and grammar abilities go to die, you’re wrong. Here are five things you didn't know about Mxit. 1.    It’s a solution to a gaming problem. Mxit originated in Stellenbosch when Swist Group Technologies was developing a massive multiplayer

Three free really useful apps for your iPad

Your iPad can be a really useful toolbox. These are my top three free apps that have proved to be really helpful. 1. Unstuck Sometimes a part of your life just stumps you. It’s difficult to find a way through and you feel stuck. Dr Seuss knows

Winning pinning: Three great Pinterest campaigns

Pinterest. It took a while for people to catch on to this social media platform in South Africa (and to be able to pronounce the name – “pin-interest”? Awkies.), but it’s growing rapidly. There are currently just under 50 million users worldwide. My mom is

Loading new posts...
No more posts