Winning pinning: Three great Pinterest campaigns
Pinterest. It took a while for people to catch on to this social media platform in South Africa (and to be able to pronounce the name – “pin-interest”? Awkies.), but it’s growing rapidly. There are currently just under 50 million users worldwide. My mom is one of them. Just saying. Yip – best you get on that, if you’re not already.
Because it’s such a visually-rich platform – Pinterest is like a big digital pinboard that allows users to create and curate theme-based image collections, in case you weren’t sure – it has been used very creatively by brands in some nifty campaigns.
There are loads of examples of great uses of Pinterest floating around the internet. These three are of our favourites:
The whole attraction of Pinterest for many people is that it is a platform of aspiration. It allows them to pin pictures of items that, in a perfect world, they would love to have: a dream wardrobe here, an ideal home there, places they’d love to travel to – the list goes on. And then UNICEF showed up and turned the whole concept upside down. They created a fictional character, Ami Musa, a 13-year-old girl from Sierra Leone. She has one board. It is called: “Really want these”. “These” are running water, soap, basic food, shoes, an education – things that we take for granted.
6 pins. 1550 followers – all left with something to think about.
Kotex pop-up store
So this is pretty clever. Kotex and Tel Aviv marketing agency Smoyz got together and created the first ever pop-up Pinterest store. Intrigued? I was too. The store was designed to look like a Pinterest board, and local women lined up for a chance to “pin and win” whatever was inside the mystery gift boxes. Each box had a sentence on it, and ladies had to pick a sentence that inspired them and pin that sentence to their Pinterest board in order to win the contents of the box.
Free stuff + Pinterest – what’s not to love, right? The store attracted a decent amount of attention pretty quickly. Never underestimate the power of an excited woman and a smartphone. Marketing mileage for days on social media.
Clever Kotex, clever.
GIRLS fan art
There are a lot of great series out there that get under people’s skin and crawl into their hearts. Most of these series inspire awesome fan art – but HBO’s GIRLS actually showcases it on their fanGIRLS board. Great use of Pinterest, girls.
P.S. Watch this show. If you haven’t – where have you been?
P.P.S. Follow Pomegranite on Pinterest and check our our boards of things that inspire us, beautiful office spaces, useful infographics, social media laughs, ALL the pomegranates, and all things proudly Cape Town.