Slowly but surely, brands are shifting their approach on social media from shouting about themselves to as many people as possible, to having a deeper relationship with their unique community. Here are three brands on Facebook who we really like having around - not because
As far as social media platforms go in South Africa, Twitter is way up there. In fact – it’s third, with 5.5 million users, as of 2013. (In case you were wondering, Facebook is tops with 9.4 million users, and Mxit is first princess in
Last week saw the South African social media briefing in Jozi, a platform for WorldWideWorx and Fuseware to release their latest figures on social media adoption in South Africa and a discussion with industry leaders. What emerged was an inspiring sense of momentum and a
Simply put, content marketing is the creation and sharing of relevant and valuable content in order to attract, acquire, and engage customers with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers ostensibly without selling and it’s
Today’s blog is going back to basic, crucial skills. No, not how to post an image on Facebook. Today is about the most important, fundamental skill anyone providing a service, creating a product or running a business can have: the ability to listen well. Image source What
It amazes me that some brands/businesses are still reluctant to establish a presence on social media. In this day and age? Even the queen is doing it. Earlier this week, the world was abuzz with the news of the impending birth of the #royalbaby – and
So Pomegranite's social media has taken a dive of late because well, I've been working don't you know! Realizing how time has flown and the gnawing feeling of being left behind is a big shock, especially when I'm supposed to be good at this sort of stuff!
If life is like high school, Facebook is surely the hierarchy of cool. But who are the coolest kids?
It's 5.31am. I woke up hours ago for no reason at all and cannot convince my mind to relinquish wakefulness. Here's what I learned about the Internet-searching mass of humanity that we're a part of while the sky turned to gunmetal grey and the birds