When it comes to generating hashtags we have found using displaypurposes.com extremely useful. This website gives you the top trending tags to use - and I’m not just talking about #flashbackfriday.
In digital marketing, emojis play a huge role in messaging, and the question for social media strategists, content creators, writers, and the like, becomes: “Does this capture the message we’re trying to convey?” So how did these tiny colourful icons become so crucial to the
In March this year, Google Analytics announced that Universal Analytics (UA) - the web analytics tool we’ve been using since 2012 - would stop processing hits in July 2023.
I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share
In an age of Netflix and TikTok, video has never been more prevalent in everyone’s lives, but how much do we all know about the mechanics of this medium that so dominates our day-to-day? With this question in mind, I dived into the topic of
Step aside Salesforce, WhatsApp is ready to take your venture to the next level. WhatsApp’s business products and services are catered to those both big and small (budgets included). Aptly named WhatsApp Business, this product offers a whole host of free features that makes it
Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man?
I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.
Trends are determined by huge, seismic shifts in society, and the last two years seen been exactly that. So if you’re feeling like a different person two years into a pandemic, imagine how the digital world has changed.
Project management is one of the most undervalued skills in the marketing/communications industry. It’s an attitude I’ve encountered a lot over the course of my career, even within agencies themselves.
Love them or loathe them, influencers are a big part of our digital culture and are becoming a fixture in modern-day advertising. Many advertisers and business owners are turning to influencer marketing because influencers have become a conduit through which they can reach audiences in
We have always found that the most successful projects are a collaboration between us and our clients. Most often, it’s clients who have a clear idea of what they want, and put careful thought into articulating it, who end up happiest.