Impact Capital Africa
Impact Capital Africa
How do you tackle your rebrand in an online space?
Impact Capital Africa (ICA) supports the impact investment landscape in southern Africa by driving capital into African businesses. They do this through their programmes, consulting services and events.
The ICA team got in touch in order to rebuild their website to better represent their work, and to align their site with their new brand look and feel. We went through each aspect of the website to ensure it aligns with how their organisation has evolved.
The new branding for ICA was bright and bold, which we took special care to represent to the user on every page. That, combined with the updated content, creates a professional and distinctly African impression.
The website also houses ICA’s resource hub, where users from around Africa can keep up to date with the organisation’s activities in between their very popular Zambia events.
Within the first two months of the website’s launch, the ICA’s website saw:
active users
Traffic from
countries
An average engagement rate of