Business Tag

From zero to hero: the power of boosting

Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a boosting budget, it can often seem like a task for another day. So to convince you how powerful social media tools can be we thought we’d share a recent Facebook success story.

READ MORE

Things are taking off here – a poem (you’re welcome)

What do you do when you have a million things to get through and a meeting in 20 minutes and a dinner party to get to that you will most probably be late for because you’re so busy being a successful businesswoman?

Write a poem. Obviously.

Things have taken off here
They’re moving really fast
We’ve had to get in first gear
As the work pile is quite vast

But how flippen’ exciting
To be running our own show
And see it move like lightning
As the biz-ness starts to grow

It must be my new power-dress
Or Liz’s so-profesh phone voice
That are the secrets to our success
And inform the client’s choice

So while we may be yawning
In the days and months to come
We’ll still be smiling night and morning
Because man – look what we’ve done!

“Invoicing? Ain’t no thang”: advice for small businesses

I never thought I’d catch myself clapping for glee about… software. I also never thought I’d do chair dances about getting coding right. But here we are. Having your own business does things to you. When you start out, you have to do the best with what you have. We’ve grown over the past eighteen months so we decided to start investing in systems to help our business run better. For us, that meant investing in a good time-tracking and invoicing programme.

Like everyone except accountants a lot of people, Sarah and I feel like this about accounts:

cat 1

(Source)

But we both feel like this about tax:

cat 2

(Source)

So we did the best we could, which at that stage was accounts in Excel, quotes and invoices in Word and us in between. This system was fine but it was pretty laborious and we were pretty certain that we were working far more hours than we had actually quoted for on most jobs. As we grew, we wanted accuracy and efficiency and so the search began.

I looked at loads of software with invoicing and time tracking functionality and Zoho came out tops for us. It had everything we wanted (and loads more), it was affordable and it had the perfect balance of automation and customisation.

Here are my top five favourite things about it:

1. Logical navigation

Each client has a profile which you assign projects to. You time tasks associated to each of these projects. For example:

Client: X

Project: Website rebuild

Tasks: Content editing, website design, SEO implementation.

2. Simple, easy time tracking

The time tracking is simple: you name the task and hit the timer. What if you forget? You can input it manually.

3. Beautiful, automated invoices

Once you’ve decided how you want to bill clients, set up and customised an initial invoice design from loads of templates, it just takes one click to generate an invoice for a client. It pulls through all of your information, all of their information, the project information, the tasks and their descriptions as well as their logged times and puts it into a beautiful, professional-looking design.

4. Super slick process

From there, you can email off the invoice from within the Zoho or save it as a PDF and send from your own email programme. Once the client has paid the invoice, you mark it as such and all of that information is fed through to your reports. You can even design and automate a thank you email, which also allows for a personal message to the client.

5. Information-packed reports

The thing I get the biggest kick out of is the reports. You can set a budget of hours that you’ve quoted the client for and see how many you’ve worked through at any point in the project. This gives you great control on your investment in a project so you can pull back and speak to the client when you can see that you’re going to need more hours or add more services when you’ve underworked a project. The financial reports let you see the growth of your business and that’s the most exciting thing of all.

A beginner’s roadmap to getting your business online

Taking your business online can be a huge step towards greater exposure, leads and sales, not to mention brand awareness and legitimacy. It can also be incredibly nerve-wracking, confusing and poorly executed, which can do your brand more damage than good.

Pomegranite has taken many brands online in a smooth transition. We take pride in how happy and comfortable our clients are and how accurately their online presence reflects who they are in real life.

If you’d like to chat about taking your business online, please get in touch.

eginners-Guide-Business-Online-Infographic