goals Tag

Drink that champagne, dammit!

There’s been a bottle of champagne on my desk for more than a year. When Pomegranite was as new as a wobbly-legged lamb, we decided that we would only drink that bottle when we earned enough on our retainers to pay my rent and Liz’s rent.

When we reached that goal, did we pop those bubbles in celebration? Of course not. That would mean admitting that we felt like a real company made up of real people who knew how to run a business.

Instead, we shifted the goal posts. Again and again, and again. I can’t even remember what each new green light for bubble guzzling was. There were that many. Until one memorable day at a waterpark in Muizenberg when we decided that enough was enough! We had to allow ourselves to celebrate our achievements.

So we agreed on a non-negotiable milestone.

And last week, we reached i

You would think, being proud Rhodes alumni, it wouldn’t take much for us to climb into some fancy champagne. But I actually had to convince Liz that it was time to drink it.

And when we popped that cork on the stairs of our new offices, it felt like something shifted. A gear change, if you will. Pomegranite 2.0 had arrived.

So, the moral of my story is threefold:

  • Set goals. They must be goals that you really want to achieve, but out of reach enough for you to have to put in the work to get there.
  • When you reach those goals, allow yourself to celebrate them. Because you worked your ass off to get there and you need to acknowledge how far you’ve come in order to figure out where you want to go next.
  • When you’re getting close to that goal, for the love of all the bubbly gods, please put that bottle in the fridge. ROOKIE error, Pomegranite.

Make your presence felt: Pomegranite workshops

Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it’s through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively.

Never before have brands needed to be so personable. To stand out in the virtual cocktail party of social media, individuals and businesses need not only to be competent at using social platforms, but also something far more alluring: themselves. It’s easy to be safe, to hide behind generic advertising speak, but when brands go for it online and show some character, it’s magic.

Brand strategy

We work with small and medium-sized businesses – people who started with a great idea and have thrown themselves in and grown it into a viable business. Often, it’s only when they come up for air to consider marketing elements like a website or social media that these businesses realise how important it is to be able to articulate clearly who they are, what makes them different, and how they’re going to communicate that personality. Clients often want to have a brand workshop before we build their website or run their social media for them.

Social media training

Our social media training caters to everyone, from wary individuals to corporate teams. What I’ve learned is that everyone gets a kick out of becoming comfortable with a new way of expressing themselves. Some of our clients are individuals wanting to develop their voice online in order to make their mark in an industry; some are businesses wanting to use their team (who better?) to represent their brand. -One thing is clear across the board: a strong voice online is valuable currency.

If you’d like to chat to us about booking an affordable workshop, just pop us a line – we’d be happy to see what we can do for you.

 

 

massage

Hitting targets and reaping the rewards

Which Downton Abbey character are you? And other important conversations

When you start your own business, it’s important to step back from time to time and see how far you’ve come. It’s equally important to set targets in order to ensure that you actually put enough distance between yourself and the starting blocks – otherwise it’s not much of a view when you do take that step back.

When Liz and I first sat down together to write our business plan, we made sure to include targets we wanted to reach – and rewards we would claim when we got there.

We reached our first target ahead of schedule, and didn’t waste time in enjoying our reward: a 30 minute back, neck and shoulder massage. Ok, originally it was a foot massage, but, being on crutches (still – I know), my ankle wouldn’t have appreciated that very much. So, being accommodating and adaptable, we graciously opted for a back, neck and shoulder massage.

The problem was – we both badly needed haircuts too. I know. Dilemma. So we spent a blissful Wednesday afternoon attending to our tresses and stresses.

The nice thing about these kinds of days is that they give you the opportunity to have really important conversations. Case in point: If you were born in the Downton Abbey time period (early 20th century), would you have been upstairs (upper class) or downstairs (a servant)?

We quickly decided that Liz would have been downstairs and I would have been upstairs. It became important to decide which character we would be in the series, and, interestingly, we came to the answer within seconds, and agreed completely. Liz would be Mrs Patmore, the mouthy, bossy cook, and I would be Mary, the aristocratic ice queen.

Am I right??

We then proceeded to cast everyone we knew in the series, which kept us entertained for quite some time.

That evening, we went to our monthly girls’ dinner, which was hosted by the lovely Vanessa. We were telling her about our day and showing her our new haircuts – to which she said: “Oh, did you cut each other’s?”

Yes, well. You can’t win them all.