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Digital marketing lessons from dating apps

I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.

The future of influencer marketing

Love them or loathe them, influencers are a big part of our digital culture and are becoming a fixture in modern-day advertising. Many advertisers and business owners are turning to influencer marketing because influencers have become a conduit through which they can reach audiences in

How social media can support your mental health

How social media affects your mental health also boils down to how you manage your consumption of it. Fundamentally, the power is in your hands and your social media experience is what you make of it.

social media and human rights advocacy

Social media & human rights advocacy

Social media can be a powerful advocacy tool. From mobilising action around a certain cause to raising awareness about violations of our rights, from building relationships with other organisations to amplifying fundraising efforts, there are many ways that organisations whose work focuses on the advancement


Self-care: more than just a buzzword or marketing ploy?

What does self-care mean to you? Nowadays it feels like the term is thrown around with little thought as to what it means exactly. Self-care has become synonymous with bubble baths, marathon shopping sprees and stuffing your face with decadent baked goodies while binging on

Four ways to use TikTok for marketing

For the longest time I resisted jumping on the TikTok bandwagon. I really enjoyed the clips of viral challenges and soundbites of inspirational words that popped up on my Instagram and Facebook

Mulesa Lumina

Meet Mulesa

Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say. But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with

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