I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.
Love them or loathe them, influencers are a big part of our digital culture and are becoming a fixture in modern-day advertising. Many advertisers and business owners are turning to influencer marketing because influencers have become a conduit through which they can reach audiences in
Last month, we took a company poll on what we’d like to do for our next inspiration day. There was an interesting range of suggestions.
How social media affects your mental health also boils down to how you manage your consumption of it. Fundamentally, the power is in your hands and your social media experience is what you make of it.
Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?
Social media can be a powerful advocacy tool. From mobilising action around a certain cause to raising awareness about violations of our rights, from building relationships with other organisations to amplifying fundraising efforts, there are many ways that organisations whose work focuses on the advancement
What does self-care mean to you? Nowadays it feels like the term is thrown around with little thought as to what it means exactly. Self-care has become synonymous with bubble baths, marathon shopping sprees and stuffing your face with decadent baked goodies while binging on
For the longest time I resisted jumping on the TikTok bandwagon. I really enjoyed the clips of viral challenges and soundbites of inspirational words that popped up on my Instagram and Facebook
By Mulesa Photo by Clay Banks In the past two weeks, our social media news feeds have been filled with news on George Floyd - an African-American man who tragically died at the hands of a white police officer while he was being arrested - and the
Starting a new job is always a bit nerve-wracking. Starting a new job, remotely, during a worldwide pandemic, adds another layer to the experience, you could say. But the wonderful Mulesa has taken it all in her stride and she’s been a joy to work with