Pomegranite inspiration day: an afternoon at the seaside

It’s a big week at Pomegranite HQ. Sarah has joined us from Joburg for the week and we are celebrating our fifth birthday on Friday. The days have been busy seeing clients and workshopping our processes as a team.

To break up the activity and to enjoy something together as humans outside of work, we headed to the Sea Point Promenade for a bike ride, courtesy of our wonderful client, Upcycles, complete with glorious sunshine, fresh air and delicious ice cream.READ MORE

Pomegranite inspiration day: August edition

The activity for our August inspiration day was a topic of debate. There were those who wanted to climb Lion’s Head (Riyad really wanted to wear his compression pants), those who were angling for a Hint Hunt (vetoed, quite strongly), and those who thought Clay Café deserved a third visit (Riyad was reluctant, shem).

In the end, we opted for hiring bikes from Upcycles (fun fact: their website was one of the first we ever built) and cycling down the Sea Point Promenade. This has been on our list of potential activities for a while, and as soon as we set off in the sea breeze, I think we all wondered why we’d waited so long to choose this option.READ MORE

What happens when a brand collaborates with its Instagram followers

There’s nothing quite like a hopping on a bike and feeling the breeze in your hair on a sunset bike ride along the picturesque Sea Point promenade. Childhood memories of riding with “no hands” for the first time, the flying sensation of high speeds, near-collisions and scraped knees come flooding back. You can’t help testing your bell – brrrrrring brrrrrrrring – for safety purposes, of course.

But how do you communicate that experience on a website? Having been long-time customers of UpCycles, we got chatting about their website and before we know it, that question was ours to answer. So we checked out UpCycle’s social media presence and found that people had such a blast that they LOVED taking photos of their joyrides. And you can see the what a good time they’re having. So we let them tell the story of what it’s like to rent an UpCycles bicycle by collaborating with them on the UpCycles website.

Here’s a taster of what Instagram users happily contributed to the Upcycles website:

The result?

We used a grid design because we were working with generally square pictures of a relatively low quality (having been shot on the fly with phones most of the time). We used a small slider on the homepage and built links to important pages around it. We got across the important information as succinctly as possible with maps and clearly listed rates and contact details. We also incorporated their Instagram, Facebook and Twitter feeds to show off their online communities.

We had a lot of fun developing this site on a tight timeline and budget – and even more fun hearing how thrilled Jared and Shannon from Up Cycles were when we showed them the end product.

Upcycles website