May 25, 2022
Keep on trackin’
By Melissa
In March this year, Google Analytics announced that Universal Analytics (UA) – the web analytics tool we’ve been using since 2012 – would stop processing hits in July 2023.
May 4, 2022
More words to cut from your emails
By Liz
Years ago, I wrote a blog about why you should cut “just” out of your emails. The feedback we’ve had about that blog, even years later, has been huge. I think it strikes a chord with so many people because it shines a light on words and phrasing that can be so profoundly limiting without us even realising it.
I’m back with more words to vanquish because, somehow, we’ve allowed them into our work vocabulary. I find that when I catch myself including them in emails, and I remove them, the way I feel about sending that email changes. So I wanted to share this tool with you.
Apr 28, 2022
The (very) basics of digital video
By Tom
In an age of Netflix and TikTok, video has never been more prevalent in everyone’s lives, but how much do we all know about the mechanics of this medium that so dominates our day-to-day? With this question in mind, I dived into the topic of video basics (specifically in the digital space), and then shared my research with the rest of the team as a skills share.READ MORE
Apr 18, 2022
WhatsApp: the business marketing tool
By Tom
Step aside Salesforce, WhatsApp is ready to take your venture to the next level. WhatsApp’s business products and services are catered to those both big and small (budgets included).
Aptly named WhatsApp Business, this product offers a whole host of free features that makes it easier to connect with your customers, as well as showcase your output. For those looking for more, the WhatsApp Business API opens up a whole world of possibilities, including automated chatbots and integrations.READ MORE
Mar 2, 2022
Crowd psychology and impact marketing
By Anja
Imagine you’re standing in a train carriage on your daily commute. You see a man harassing a woman, who was sitting by herself just seconds ago. You hope she’s okay. She looks really uncomfortable. Do you need to step in? Does she know this man? Maybe you’re misreading the situation… You tell yourself it’s none of your business. It’s not your responsibility. You’re in a crowd of people and nobody else has said anything either.
Enter, the bystander effectREAD MORE
Feb 11, 2022
Digital marketing lessons from dating apps
By Mulesa
If you haven’t used dating apps, you definitely know someone who has. In recent years, the pandemic and decreasing stigma have led to a boom in their usage and popularity. You’ve most likely heard the horror stories, downright bizarre situations, as well as the happily ever afters. Having used a few dating apps myself (seems like the only way to meet people my age these days!), I could write an entire thesis on this subject but I’ll spare you the salacious details.
Instead, I thought I’d do a deep-ish dive into some of the interesting digital marketing techniques these companies have used to raise brand awareness, as well as get users to download their apps and pay for their services.
Feb 4, 2022
Your digital trends update for 2022
As social media professionals, nothing excites us more than keeping up with the latest trends and innovations in the industry. Every so often, we pick up new developments that change the way humans interact with each other and brands online.
Trends are determined by huge, seismic shifts in society, and the last two years have been exactly that. So if you’re feeling like a different person two years into a pandemic, imagine how the digital world has changed.
Jan 24, 2022
An ode to project management (and MacGyver)
By Sarah
Project management is one of the most undervalued skills in the marketing/communications industry. It’s an attitude I’ve encountered a lot over the course of my career, even within agencies themselves. “Oh, but it’s just project management…”
It’s an attitude I used to have myself.READ MORE
Oct 29, 2021
The future of influencer marketing
By Mulesa
Photo from Gratisography
Love them or loathe them, influencers are a big part of our digital culture and are becoming a fixture in modern-day advertising. Many advertisers and business owners are turning to influencer marketing because influencers have become a conduit through which they can reach audiences in a more human way. I find this concept, which is comparable to the idea of a celebrity endorsement, to be fascinating and thought that a skills share would be a great way to explore it.
Aug 20, 2021
Five things to share with us in a brief to get the website you want
By Liz
We have always found that the most successful projects are a collaboration between us and our clients. Most often, it’s clients who have a clear idea of what they want, and put careful thought into articulating it, who end up happiest. Pomegranite has never worked with pricing packages because every website and every organisation is unique, but we understand that creating a brief for a website can be daunting.
Here’s a breakdown of what you need to focus on in a website brief for the best result, and also what our standard practices are so you know exactly what’s handled.READ MORE
Jul 28, 2021
A WordPress online course demo
This month Pomegranite turned eight! A birthday in lockdown, without our usual party for the second year in a row, felt a bit like this:READ MORE
Apr 28, 2021
How social media can support your mental health
By Mulesa
Photo by Gratisography
The negative effects of social media on our mental health are well documented. Facebook envy makes us long for the seemingly blissful existence of our Facebook friends. We stay glued to our phones because the FOMO has us believing that we need to be plugged in consistently so that we don’t miss being a part of that viral moment. We spend all of our time curating the perfect online journal of our best moments that we actually forget to live those moments. In short, social media can leave us feeling miserable, anxious, dissatisfied, lacking in confidence and disconnected from ourselves.
That said, working in digital marketing has given me insights into the utility of social media – it can be a great source of information, a vehicle to achieve social good, a purveyor of (mostly) trustworthy news in quick time, a great awareness-raising tool, and a platform for small businesses to showcase their products. If approached carefully and correctly, social media can also benefit your mental health rather than harm it.
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