How to use Display Purposes (like a human) to grow on Instagram
by Sarah
Display Purposes is, as they describe it, an “advanced Instagram tool to unleash your Instagram potential and get more eyes on your profile”.
How does it work? You type in a few hashtags that relate to the topic of your post and high-performing, relevant hashtags pop up for you to copy and paste.
It’s something of a standing joke at Pomegranite that the random blog post we wrote about Display Purposes eight years ago remains one of our top Google search results, and is often the reason that people land up on our website (even though we don’t offer Instagram as a service anymore). Needless to say, a lot of people find it very useful.
It really can be! But, like all AI tools, content- or analytics-focused, it should be used as precisely that – a tool. It’s all very well typing in hashtags you know relate to your topic and being presented with a generous number of trending hashtags, but don’t copy and paste blindly.
(A true story side note: I once edited a social media post about a zebra which contained the hashtag #catsofinstagram.)
Rather, choose a mix of three to five well-known and niche hashtags to make your posts discoverable, but relevant.
As AI tools evolve, we find ourselves talking about them more and more at Pomegranite. As helpful (and mildly scary) as they can be as they become more and more accurate, we always return to this fundamental belief: there is no replacement for humanness.
Is it worth using AI tools as a springboard in digital marketing? Absolutely.
Is it still important to interrogate the information they give us, and weave our lived experience, quirks and all, into the content we produce? More than ever before.