So you’re in the final meeting with your web designer/agency, it’s been two months of looking at screen designs, prepping content and, if you’re using WordPress, possibly more time looking at themes and functions. Now the moment is here and the final sign-off meeting has arrived.
Clicking through web pages has never been more gratifying as you compare, load, reload and check content. But are you missing something? Are there things that should be in place before you give the all clear?
Here are my top five items you should ensure are in place before signing off any website.
1) Google Analytics
Google Analytics are blocks of code that are embedded in each page which allow tracking of website data.
This is the little icon that appears in your browser when you visit a website; it’s more of a branding visual that adds that extra bit of value to any site.
3) Structured URLs
URLs are the links in your browser that load each time you navigate pages; these should mimic or relate to the page they go i.e. if the page you’re going to has the heading “welcome to our business” the URL should reflect this: “http://www.yourdomain.com/welcome-to-our-business”
or something along those lines.
4) Responsive layout
In today’s digital realm with the technology and HTML advances there is no excuse not to have a site that at least adheres to tablet screen size (1024 * 768).
5) Out-bound links actually link outbound
Out-bound links are those links that drive visitors away from your site – for example, an affiliate logo that goes to a different site. Theses links should always open in a new window or tab and should not open a new site over yours.