Photo from Unsplash Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a
The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful. Today, whether we like it or not, we are all part of mass data-processing operations
We speak about content marketing quite often at Pomegranite. It’s the fastest growing form of marketing and the way brands go about it changes from week-to-week. That’s what makes it so exciting – and challenging. This infographic by the folks at One Spot illustrates this brilliantly:
There's nothing quite like a hopping on a bike and feeling the breeze in your hair on a sunset bike ride along the picturesque Sea Point promenade. Childhood memories of riding with "no hands" for the first time, the flying sensation of high speeds, near-collisions
When I first used Hootsuite, it felt like I was sitting at the control panel of a spaceship. So many columns, so many posts! What if I end up like George Clooney in Gravity!? But once you've got the hang of it - which doesn't take long at
In the fast-changing world of digital marketing, search engine optimisation (SEO) and content marketing go hand-in-hand. In order to improve your SEO, you need to consistently produce content that people are interested in – not only do you want them to read it, you want
Randy Milanovic of KAYAK has just released a new e-book, "Findability: Why Search Engine Optimisation is Dying". The blurb reads: Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing
Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you're active on social media, you're already taking on roles like these. Social media is space we all curate - whether
So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the
Why do I love running workshops? Apart from the snacks (obviously), I really enjoy helping people craft their voice online – whether it's through helping them go back to the core and articulate their brand or teaching them the skills to use social media platforms effectively. Never before have brands
Love it or hate it, GIRLS is back and they've developed a great online presence ahead of the launch of their third season, which aired on Sunday night. I'm an unabashed GIRLS fan, so move on over if you don't smile with fondness at these
We’ve said it before – images and video are becoming increasingly important elements when it comes to social media and your online presence. People would much rather watch a quick video clip than read a whole page of text. And if they are going to