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Social media algorithm changes and the personal touch

The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful. Today, whether we like it or not, we are all part of mass data-processing operations

sceptical baby social media

5 simple ways to engage your audience on social media

Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you're active on social media, you're already taking on roles like these. Social media is space we all curate - whether

Five tips for working with small businesses

Generally, by the time we work with small businesses, they've survived early development, have a strong sense of who they are, and are ready take their marketing and branding seriously. This is never more true than with small businesses in the fashion industry. But how

Rise and Vine! Get the low-down on this micro video app

Over on our Facebook page, we recently launched Vine Vednesdays (Wine Wednesdays are still alive and well, remain calm). Named after a ‘Vignette’, a short impressionistic scene, this mobile app enables its users to create and post short looping video clips. Why it works The limitations of time

Five things you didn’t know about Mxit

If you think it’s just a place where people’s spelling and grammar abilities go to die, you’re wrong. Here are five things you didn't know about Mxit. 1.    It’s a solution to a gaming problem. Mxit originated in Stellenbosch when Swist Group Technologies was developing a massive multiplayer

Winning pinning: Three great Pinterest campaigns

Pinterest. It took a while for people to catch on to this social media platform in South Africa (and to be able to pronounce the name – “pin-interest”? Awkies.), but it’s growing rapidly. There are currently just under 50 million users worldwide. My mom is

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