infographic Tag

Content marketing: The great divide

We speak about content marketing quite often at Pomegranite. It’s the fastest growing form of marketing and the way brands go about it changes from week-to-week. That’s what makes it so exciting – and challenging.

This infographic by the folks at One Spot illustrates this brilliantly: one the one hand, there are so many reasons why it’s crucial for brands to invest time (and money) in content marketing, but, as is true of anything in the business world, it comes with its own challenges.

Sure, it costs a whole lot less than traditional marketing – but people still tend to expect a lot more than budget constraints allow. Yes it’s an important way to extend the reach of your brand – but how many people actually track the ROI (or at least attempt to measure this)?

At the end of the day, it’s about being realistic, working with what you have, being creative, and keeping a finger on the pulse of this ever-changing, fast-moving, always-evolving industry.

content marketing

Fetaure image courtesy ddpavumba, FreeDigitalPhotos.net

Why Search Engine Optimisation is Dying

Randy Milanovic of KAYAK has just released a new e-book, “Findability: Why Search Engine Optimisation is Dying”.

The blurb reads:

Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast… the companies that adapt are going to find more opportunities, while their competitors are going to be left behind. Following these rules will help propel you in front of those who don’t get it… yet.

The title may send many an SEO expert into a tizz but it seems that rather than minimising the importance of keywords, Milanovic is highlighting the importance of using content to develop community loyalty where search algorithms can change on a whim. With good content marketing, your investment is never lost. Here are Randy’s 21 top tips:

21 rules of content marketing

[Image source]

vine

Rise and Vine! Get the low-down on this micro video app

Over on our Facebook page, we recently launched Vine Vednesdays (Wine Wednesdays are still alive and well, remain calm). Named after a ‘Vignette’, a short impressionistic scene, this mobile app enables its users to create and post short looping video clips.

Why it works

The limitations of time (7 seconds) and editing (the camera records only while the screen is being touched) has forced users to become increasingly creative and to plan their precious moments. The result? Some really original entertainment.

In terms of watching Vines, the brevity of the looping clip makes the app mesmerising.

What people are doing with it

1.Capturing moments: watch cute kittens getting tickled or the view from  parasailing over turquoise waters.

2. Making moments: check out guys pulling off amazing tricks and some slightly bizarre theatrical moments.

3. Dorseying: founder, Jack Dorsey loves to take a selfie (usually half a selfie actually) with a scene, landmark or moment going on behind him. Dorseying has inspired many an entertaining parody.

For a taste of what’s out there, check out Vine’s Twitter account or just keep an eye on our Facebook feed for the best of the best every Vednesday.

vine infographic

Sources: http://www.cnbc.com/id/100807818,
http://eggboss.com/technology/10-facts-probably-didnt-know-vine/

The internet of things

Did you know that more things are connecting to the internet than people? That’s right. In 2010, that number stood at over 12.5 billion devices. And do you know how long ago 2010 was in internet years? Flipping ages!

The infographic below tracks Cisco’s predictions of the number of devices that will be connected to the internet by 2020 – and what that might look like. All I can say is, if my meeting was pushed back 45 minutes, and this was communicated to my alarm clock, which then allowed me to sleep a bit later, I would be quite a fan of the internet.

internet of things

Feature image source

Infographic source

The evolution of logo design

A brand is the way that a business is personified in the minds of consumers.

I didn’t say that, unfortunately. Melissa Bolton did. But she’s right. Your brand speaks to people and makes them want a part of whatever it is that your business offers – or it should.

When building a brand, your logo is one of the most important aspects to consider. It conveys the personality of your brand.

Below is an interesting infographic showing you how the logos of famous brands have evolved over time.

What does your logo say about your brand? Is it time for a revamp? What should you consider when thinking about designing a logo?

Well – think about how your brand is least like other brands. And tell that story.