internet Tag

Why it’s important to unplug sometimes

I recently went on a two-week holiday to Thailand and Cambodia, which was pretty magical. Before I left, one of the things I was most looking forward to (besides the white-sand beaches, daily massages and sunset cocktails – I know, I don’t like me very much either right now) was unplugging. Not checking email, or even Facebook (I know).

I set my out-of-office, and, in a moment that should have had a soundtrack of trumpets, deactivated my work email on my phone. And just like that, before I’d even stepped on the plane, I was on holiday.READ MORE

sceptical baby social media

5 simple ways to engage your audience on social media

Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you’re active on social media, you’re already taking on roles like these.

Social media is space we all curate – whether it’s our personal brand (of life being amazing all the time) or a business’s brand (of the business’s values, products, lifestyle). Visual platforms like Facebook, Pinterest, Instagram and Tumblr can be compared to custom magazines and you could say that Twitter is like having your own transcribed podcast beaming out to followers who are tuned in. So what are you doing with your curated spaces? Getting people to participate is one of the best ways to build loyalty. Here are five simple ways to get followers to engage.

1. Polls

Polls are a great way to get feedback from your community while not asking them to make much of an effort. There are plenty of apps out there to facilitate them – just be aware of your settings: pranksters can have (hilarious but) devastating effects when you allow the public to add suggestions.

2. Competitions

For as long as society has used pronouns, people have loved free stuff. Facebook recently slackened the rules for running competitions which has made life a lot easier. By using an entry mechanism where ‘liking’ your page is a condition, you can build follower numbers quickly. After that, it’s up to you to keep them around.

3. Videos

Generally, we’re a pretty lazy society and there’s no better example of this than our internet habits. We would much rather watch a short clip than read a paragraph of text. Film is a multi-sensory experience and, while it’s expensive in relation to writing text, the impression it gives is incomparable and you can get a lot of mileage out of it. A short, captivating clip to introduce your brand and a number of key points can be used in presentations, on your website, and shared on all of your social media platforms.

4. Links

Your curated space doesn’t have to be made up exclusively of original content. While a certain amount is crucial, your brand’s online presence can also be a hub for relevant and useful content. You can be the go-to place for all things [insert your field here].

5. Photos

Because they communicate immediately and powerfully, images are some of the most shareable content on the internet, especially when overlayed with text. There are plenty of easy-to-use, free tools out there such as PicMonkey which make creating this kind of content a cinch.

If you’d like to take your social media to the next level, check out 26 Facebook Fan Engagement Tips or get in touch about our social media workshops and social media management.

vine

Rise and Vine! Get the low-down on this micro video app

Over on our Facebook page, we recently launched Vine Vednesdays (Wine Wednesdays are still alive and well, remain calm). Named after a ‘Vignette’, a short impressionistic scene, this mobile app enables its users to create and post short looping video clips.

Why it works

The limitations of time (7 seconds) and editing (the camera records only while the screen is being touched) has forced users to become increasingly creative and to plan their precious moments. The result? Some really original entertainment.

In terms of watching Vines, the brevity of the looping clip makes the app mesmerising.

What people are doing with it

1.Capturing moments: watch cute kittens getting tickled or the view from  parasailing over turquoise waters.

2. Making moments: check out guys pulling off amazing tricks and some slightly bizarre theatrical moments.

3. Dorseying: founder, Jack Dorsey loves to take a selfie (usually half a selfie actually) with a scene, landmark or moment going on behind him. Dorseying has inspired many an entertaining parody.

For a taste of what’s out there, check out Vine’s Twitter account or just keep an eye on our Facebook feed for the best of the best every Vednesday.

vine infographic

Sources: http://www.cnbc.com/id/100807818,
http://eggboss.com/technology/10-facts-probably-didnt-know-vine/

10 amazing social media stats (to make you sound like you know what you’re talking about)

I wasn’t a huge fan of numbers at school. Maths was my worst. WORST. The day I wrote that final matric exam was possibly the greatest feeling in my life to date. Ok, let’s call it top five…

However – as I’ve grown older and wiser, I’ve come to appreciate the power of a good statistic. Here is a little fact for you: quoting an (accurate and current) statistic makes you sound like you know what you’re talking about. It just does.

So I’ve compiled a little list of 10 amazing social media stats for you to quote in your next meeting/dinner party/awkward conversation that descends into silence and badly requires you to make words.

1)    72% of all internet users are now active on social media. My mom is one of them. The other day she invited people to like a page. It’s happening guys!

2)    5700 tweets happen every second. Every. SECOND.

3)    As you might expect, the majority of Pinterest users are female, but those demographics are shifting. Right now the divide stands at 68% female and 32% male.

4)    There are currently over 1.15 billion Facebook users, 23 percent of whom log in at least five times per day. (Where do you stand here? More or less? Be honest…)

5)    Approximately 50% of individuals between the ages of 18 and 34 check Facebook immediately after waking up.  More than half of these individuals check their Facebook pages on their smartphones before getting out of bed. (Guilty)

6)    Instagram now has 150 million active users, and the most followed brand on this platform is MTV.

7)    Facebook users share 2.5 billion pieces of content each day. I can’t even wrap my mind around that number…

8)    Twitter has 560 million active users. It’s not quite Facebook’s 1 billion, but it’s growing at a rapid rate – particularly in SA. Not one to be ignored!

9)    79% of LinkedIn users are 35 and older. Let’s be honest – this is not the most exciting platform. But I know a few people who have been offered jobs through LinkedIn or generated leads. It has its place for sure.

10) 71% of users access social media from a mobile device. So often, in fact, that it’s hard to go to dinner with friends without someone picking up their phone mid-conversation to check a tweet or Facebook update. New game? Upon arrival, everyone puts their phones in the middle of the table. First person to touch their phone buys dinner for the table.

[Sources: Mediabistro, jeffbullas.com and lifementalhealth.com]

[Feature image source]

The internet of things

Did you know that more things are connecting to the internet than people? That’s right. In 2010, that number stood at over 12.5 billion devices. And do you know how long ago 2010 was in internet years? Flipping ages!

The infographic below tracks Cisco’s predictions of the number of devices that will be connected to the internet by 2020 – and what that might look like. All I can say is, if my meeting was pushed back 45 minutes, and this was communicated to my alarm clock, which then allowed me to sleep a bit later, I would be quite a fan of the internet.

internet of things

Feature image source

Infographic source