Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?
With the pandemic in the air, the start to a new year has felt far from a fresh start, and it can be difficult to feel excited about the future. In many ways, diving into this topic of digital innovation sparked feelings of inspiration, excitement
Photo from Unsplash By Tom There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social
By Sarah When you have a small team, finding the right person – both in terms of the job itself, but also someone you’d like to have around all day every day – is so important. It’s also hard. We’ve seen a lot of CVs lately –
By Tom Social media can often leave one confounded. Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding. My exposure to social media
Photo from Unsplash By Tom It’s not often that I’ve started a piece with a disclaimer, but this article is for the Twitter laymen among us. I for one have always seen this social media platform as the hardest to crack. Hopefully these tips give you some
By Sarah Exciting news – we have not one but two new Pomegranites! Keshia Africa and Tomas Kranenburg have joined our team as Social Media Strategists. They’ve been a dream to work with so far and we can’t wait to see how they help drive the
Does resolution make your world go round? Do you speak in hex values? We are searching for a mid-weight, super-skilled freelance graphic designer in Cape Town who is a keen to work with us on retainer on a range of work for different clients. Pomegranite is a
In the wake of the biggest cabinet reshuffle since 1996, civil society organisations, trade unions, businesses and individuals have vowed to take to the streets on what has become known as Freedom Friday. We have worked hard to create a company culture that values honesty
Photo from Unsplash Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a
The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful. Today, whether we like it or not, we are all part of mass data-processing operations
By Liz Pomegranite recently live tweeted (and built the website for) the Alternative Mining Indaba and when I was putting our event report together, I was looking for some great tools to show off our work. I'd heard about Google's 'If This Then That' tool (IFTTT) which