By Tom
There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.
By Sarah
When you have a small team, finding the right person – both in terms of the job itself, but also someone you’d like to have around all day every day – is so important. It’s also hard.
We’ve seen a lot of CVs lately – a lot! But when we read Michaela’s CV and cover letter, we had a feeling about her. A feeling which was quickly confirmed during her interview.
She was just very clearly a Pomegranite.READ MORE
By Tom
Social media can often leave one confounded. Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.
My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE
By Tom
It’s not often that I’ve started a piece with a disclaimer, but this article is for the Twitter laymen among us. I for one have always seen this social media platform as the hardest to crack. Hopefully these tips give you some insight and tools, or at the very least, let you “fake it till you make it”.READ MORE
By Sarah
Exciting news – we have not one but two new Pomegranites! Keshia Africa and Tomas Kranenburg have joined our team as Social Media Strategists. They’ve been a dream to work with so far and we can’t wait to see how they help drive the social media arm of the business.
Let me introduce you:READ MORE
Does resolution make your world go round? Do you speak in hex values?
We are searching for a mid-weight, super-skilled freelance graphic designer in Cape Town who is a keen to work with us on retainer on a range of work for different clients.
In the wake of the biggest cabinet reshuffle since 1996, civil society organisations, trade unions, businesses and individuals have vowed to take to the streets on what has become known as Freedom Friday.
READ MORE
Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a boosting budget, it can often seem like a task for another day. So to convince you how powerful social media tools can be we thought we’d share a recent Facebook success story.
The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful.
By Liz
Pomegranite recently live tweeted (and built the website for) the Alternative Mining Indaba and when I was putting our event report together, I was looking for some great tools to show off our work.
By Liz
I have mixed feelings about those Facebook memory posts. You know the ones, they appear first thing in the morning announcing, with confetti, “on this day four years ago…” and a photo of you in the arms of an ex-boyfriend that makes you cringe inside. That’s no way to start the day. It’s like running into your old self on the street, a twin you enthusiastically wearing your old clothes, obliviously making your old mistakes. You’re confronted with the person you were, a person who has changed. Mostly, I wanted to drag that historical twin into the nearest doorway and pack her away into a cupboard.
So you’ve chosen a name for your business and you’re ready show the world your brand spanking new logo. Your designer starts asking you a lot of questions and suddenly it all seems like a big decision to make in one meeting.