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Making social media algorithms work for you in 2021

By Mulesa

Photo by Kelly Sikkema

Why is my post reach dropping? Why am I losing more Instagram followers than I gain every time I post? Why is it that when I like one post, I’m flooded with the same kind of content all the time?

These are a few questions that have come up in conversations I’ve had with influencer and digital marketer friends. I figured that doing my skills share on social media algorithms was a good way to answer these questions, out of both personal and professional interest. I find social media quite captivating, especially the way it has grown to become such a big part of our existence as people. It’s also quite exciting (and somewhat scary) that social media algorithms, though supposedly guided by our own behaviour and interests, are seemingly designed to know more about what we want than we know ourselves.  

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How digital trends are evolving in 2021

How digital trends are evolving in 2021

By Nicole

With the pandemic in the air, the start to a new year has felt far from a fresh start, and it can be difficult to feel excited about the future. In many ways, diving into this topic of digital innovation sparked feelings of inspiration, excitement and motivation for me, as it reinforced the wealth of opportunity within this industry and the challenge of keeping up with trends that I love so much.

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Michaela social media manager Pomegranite Online Presence Consultancy team

Meet Michaela

By Sarah

When you have a small team, finding the right person – both in terms of the job itself, but also someone you’d like to have around all day every day – is so important. It’s also hard.

We’ve seen a lot of CVs lately – a lot! But when we read Michaela’s CV and cover letter, we had a feeling about her. A feeling which was quickly confirmed during her interview.

She was just very clearly a Pomegranite.READ MORE

kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

By Tom

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE

What the Tweet?

By Tom

It’s not often that I’ve started a piece with a disclaimer, but this article is for the Twitter laymen among us. I for one have always seen this social media platform as the hardest to crack. Hopefully these tips give you some insight and tools, or at the very least, let you “fake it till you make it”.READ MORE

Two new Pomegranites

By Sarah

Exciting news – we have not one but two new Pomegranites! Keshia Africa and Tomas Kranenburg have joined our team as Social Media Strategists. They’ve been a dream to work with so far and we can’t wait to see how they help drive the social media arm of the business.

Let me introduce you:READ MORE

We will be closed on Friday, April 7th

In the wake of the biggest cabinet reshuffle since 1996, civil society organisations, trade unions, businesses and individuals have vowed to take to the streets on what has become known as Freedom Friday.
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From zero to hero: the power of boosting

Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a boosting budget, it can often seem like a task for another day. So to convince you how powerful social media tools can be we thought we’d share a recent Facebook success story.

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