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‘GIRLS’ talks to its viewers in their language

Love it or hate it, GIRLS is back and they've developed a great online presence ahead of the launch of their third season, which aired on Sunday night. I'm an unabashed GIRLS fan, so move on over if you don't smile with fondness at these

A thousand words: The rise of the visual social network

We’ve said it before – images and video are becoming increasingly important elements when it comes to social media and your online presence. People would much rather watch a quick video clip than read a whole page of text. And if they are going to

Social media cocktail party

The art of working the room: The social media cocktail party

Being a brand on social media is a lot like being at a cocktail party where you get to hobnob with people from various walks of life, admire photos and comment on the latest articles. There are some very influential people in the room – CEOs,

Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming. Instagram is definitely one worth considering – here are five reasons why. 1)    It is the third fastest growing app in the world According to Mashable, the user

Content marketing (part 2): Property and publishing

So, you’re familiar with the subject after our introduction to content marketing. Now we’re going to look at how the approach is affecting traditional advertising and how it’s being used to impressive effect in the property development industry. Eprop, a local property website announced that, going

Five things you didn’t know about Mxit

If you think it’s just a place where people’s spelling and grammar abilities go to die, you’re wrong. Here are five things you didn't know about Mxit. 1.    It’s a solution to a gaming problem. Mxit originated in Stellenbosch when Swist Group Technologies was developing a massive multiplayer

Winning pinning: Three great Pinterest campaigns

Pinterest. It took a while for people to catch on to this social media platform in South Africa (and to be able to pronounce the name – “pin-interest”? Awkies.), but it’s growing rapidly. There are currently just under 50 million users worldwide. My mom is

Should you be on Twitter?

As far as social media platforms go in South Africa, Twitter is way up there. In fact – it’s third, with 5.5 million users, as of 2013. (In case you were wondering, Facebook is tops with 9.4 million users, and Mxit is first princess in

The future of South Africa’s social nation

Last week saw the South African social media briefing in Jozi, a platform for WorldWideWorx and Fuseware to release their latest figures on social media adoption in South Africa and a discussion with industry leaders. What emerged was an inspiring sense of momentum and a

The world welcomes the #RoyalBaby – thanks to social media

It amazes me that some brands/businesses are still reluctant to establish a presence on social media. In this day and age? Even the queen is doing it. Earlier this week, the world was abuzz with the news of the impending birth of the #royalbaby – and

Original blog: Embarrassing get-ups, 27 June 2013 (Liz)

So Pomegranite's social media has taken a dive of late because well, I've been working don't you know! Realizing how time has flown and the gnawing feeling of being left behind is a big shock, especially when I'm supposed to be good at this sort of stuff!

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