Statistics Tag

My five favourite things about Hootsuite

When I first used Hootsuite, it felt like I was sitting at the control panel of a spaceship. So many columns, so many posts! What if I end up like George Clooney in Gravity!? But once you’ve got the hang of it – which doesn’t take long at all with this helpful beginners’ guide – you’ll never want to go back. It makes managing multiple social media accounts a breeze, but even for just one account, it helps you run your social media better.  I still feel like I’m in spaceship, but now it’s looking down at all the busy planets of Facebookland, the Twitterverse and LinkedInland.

Here are my five favourite things about Hootsuite:

  1. You can manage it all from one window.

    Research has shown that 42% of adults are using multiple social networks so your brand had better be there too. Hootsuite is essentially a dashboard which supports social network integration for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi (I’ve never heard of the last two either) without you having to hop from window to window.

  2. You can schedule posts.

    This cultivates the practice of planning your content which is crucial to good social media management. Being able to schedule posts means that you have to think ahead: figure out what’s coming up, what you want to highlight, what kinds of interaction you want to foster and what content you want to share. This awareness gives your content structure, saves you time and completely eliminates the dreaded morning feeling of, “Oh crap, what am I going to post today?” which generally ends up being something lame, which helps no one.

  3. You can see action quickly and easily.

    All of your notifications show up on your dashboard so you can keep track of interactions immediately. You can also read through all of the feeds of all of your platforms in one place. Not only that, you can see your private messages, set up lists and see what you’ve scheduled.

  4. You can dip in whenever you like.

    While you can schedule your posts ahead of time, there is nothing rigid about the platform; you can jump in to share something spontaneous or join a conversation at any point.

  5. You can shorten URLs in a flash.

    For the times when characters need conserving, Hootsuite has a built-in URL shortener. Simple, quick, easy.

Quite simply, Hootsuite helps you work smarter. It’s integral to efficient working methods like How to Spend Only 10 Minutes Per Day on Twitter.

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10 amazing social media stats (to make you sound like you know what you’re talking about)

I wasn’t a huge fan of numbers at school. Maths was my worst. WORST. The day I wrote that final matric exam was possibly the greatest feeling in my life to date. Ok, let’s call it top five…

However – as I’ve grown older and wiser, I’ve come to appreciate the power of a good statistic. Here is a little fact for you: quoting an (accurate and current) statistic makes you sound like you know what you’re talking about. It just does.

So I’ve compiled a little list of 10 amazing social media stats for you to quote in your next meeting/dinner party/awkward conversation that descends into silence and badly requires you to make words.

1)    72% of all internet users are now active on social media. My mom is one of them. The other day she invited people to like a page. It’s happening guys!

2)    5700 tweets happen every second. Every. SECOND.

3)    As you might expect, the majority of Pinterest users are female, but those demographics are shifting. Right now the divide stands at 68% female and 32% male.

4)    There are currently over 1.15 billion Facebook users, 23 percent of whom log in at least five times per day. (Where do you stand here? More or less? Be honest…)

5)    Approximately 50% of individuals between the ages of 18 and 34 check Facebook immediately after waking up.  More than half of these individuals check their Facebook pages on their smartphones before getting out of bed. (Guilty)

6)    Instagram now has 150 million active users, and the most followed brand on this platform is MTV.

7)    Facebook users share 2.5 billion pieces of content each day. I can’t even wrap my mind around that number…

8)    Twitter has 560 million active users. It’s not quite Facebook’s 1 billion, but it’s growing at a rapid rate – particularly in SA. Not one to be ignored!

9)    79% of LinkedIn users are 35 and older. Let’s be honest – this is not the most exciting platform. But I know a few people who have been offered jobs through LinkedIn or generated leads. It has its place for sure.

10) 71% of users access social media from a mobile device. So often, in fact, that it’s hard to go to dinner with friends without someone picking up their phone mid-conversation to check a tweet or Facebook update. New game? Upon arrival, everyone puts their phones in the middle of the table. First person to touch their phone buys dinner for the table.

[Sources: Mediabistro, jeffbullas.com and lifementalhealth.com]

[Feature image source]

Social Media trends for 2014

So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the trends forecast for social media in 2014.

Stop following me!

Like we used to hang out in our parents’ cars and play CD’s during their lame dinner parties, teens are fleeing social media platforms where their parents (gah just leave me alone!) are encroaching and are carving out their own social spaces online. The fleeting nature of Snapchat seems most appealing – Fast Company reports that “with more than 360 million photos shared – and deleted within seconds – this company is proving that a younger generation is in fact cozying up to the idea of private moments.”

If you can’t beat ‘em…

Google Plus had a rough start with a reputation for being unintuitive and obscure but an obligatory SEO tool for anyone wanting to please the great Google. Brafton predicts steady growth on the platform and hails its unique features: “Google+ offers a lot of functions that other networks don’t have, such as Communities, Hangouts and the ability to share specific content with targeted groups.”

Content is king

To kick off the year, Mashable asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what Andrew Howlett from Rain had to say:

“To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, ‘Is this shareable?’ […] Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you.”

Image source

Instagram logo

Instagram: Five reasons why you should join the party

Because there are so many social media platforms out there, picking the right ones for your business/brand can be overwhelming.

Instagram is definitely one worth considering – here are five reasons why.

1)    It is the third fastest growing app in the world

According to Mashable, the user growth of Instagram grew by 130% between the first and third quarters of 2013. With such impressive growth rates, chances are that your target audience is amongst the Instagram users.

2)    Visual appeal

The online audience is hungry for visually-rich material – it’s all about images and video. How do we know this for sure? The top three fastest growing apps in 2013 all focus on sharing video and images online: Vine, Flickr and Instagram.

3)    Feel like a pro

With the array of filters to choose from, even the most novice photographers can get a kick out of creating beautiful images. Seriously – Instagram is so much fun.

4)    Be accessible

Being on social media platforms show your target audience that you are accessible and that you want to engage with them. Send them the right signals on Instagram by asking questions and encouraging engagement in your captions. If people do respond, don’t make the mistake of ignoring them. It’s the fastest way to lose followers.

5)    Indulge the voyeuristic

Whether we admit it or not, there is a bit of the voyeur in all of us. Why do people follow celebrities on social media? For a glimpse into their lives. Giving people a window into the behind-the-scenes of a brand is a similar principle (although, admittedly somewhat less sexy). Still – people love a little behind-the-scenes. And social media is all about giving people what they want.

Follow Pomegranite on Instagram for a behind-the-scenes glimpse into the business. Only a few pics of what we have for lunch – promise.

Pomegranite Instagram

Liz at Chandler House on Church Street

Five things you didn’t know about Mxit

If you think it’s just a place where people’s spelling and grammar abilities go to die, you’re wrong. Here are five things you didn’t know about Mxit.

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1.    It’s a solution to a gaming problem.

Mxit originated in Stellenbosch when Swist Group Technologies was developing a massive multiplayer mobile game named Alaya, which was a flop because it was sms-based and too expensive for the user. They reassessed and released the game and MXit in 2003.

2.    It’s not just for teenagers.

Mxit is now Africa’s largest mobile social network, boasting 750 million messages sent per day and 10 million active subscribers.

 3.    It’s helping money move safely.

teenager on phone

You can send money to people, buy airtime and electricity, deposit and withdraw from your bank account. Check it out here.

4.    It gives free access to counselling and educational material.

Mxit offers counselling to youth via text by partnering with LoveLife (which focuses on HIV and AIDS), Childline (which focuses on abuse) and Angel (which focuses on gang members and substance abuse). Learners can also access Maths and Science textbooks made available by publisher, Siyavula.

 5.    It’s proving to be a serious marketing tool.

Kimberly Clark has used Mxit to launch a global Kotex campaign. If this sounds familiar, it’s because we featured Kotex’s Pinterest campaign on the blog just last week.

This Mxit campaign targets young females aged 13 to 35 with brand splash screens (full screen ads that display each time a user launches the site), leading users to a customised and branded app where it’s reported that users hung around for as long as 14.7 minutes.

Through the app, users were offered a gateway to the exchange of product information, polls around sensitive feminine topics, prizes and coupons, and they could engage in one-on-one sessions with a trusted gynaecologist, offering a free, private, safe and anonymous resource for advice and information.

kotex Mxit campaign

Winning pinning: Three great Pinterest campaigns

Pinterest. It took a while for people to catch on to this social media platform in South Africa (and to be able to pronounce the name – “pin-interest”? Awkies.), but it’s growing rapidly. There are currently just under 50 million users worldwide. My mom is one of them. Just saying. Yip – best you get on that, if you’re not already.

Because it’s such a visually-rich platform – Pinterest is like a big digital pinboard that allows users to create and curate theme-based image collections, in case you weren’t sure – it has been used very creatively by brands in some nifty campaigns.

There are loads of examples of great uses of Pinterest floating around the internet. These three are of our favourites:

UNICEF ‘S Ami Musa

UNICEF Pinterest

The whole attraction of Pinterest for many people is that it is a platform of aspiration. It allows them to pin pictures of items that, in a perfect world, they would love to have: a dream wardrobe here, an ideal home there, places they’d love to travel to – the list goes on. And then UNICEF showed up and turned the whole concept upside down. They created a fictional character, Ami Musa, a 13-year-old girl from Sierra Leone. She has one board. It is called: “Really want these”. “These” are running water, soap, basic food, shoes, an education – things that we take for granted.

6 pins. 1550 followers – all left with something to think about.

Kotex pop-up store

So this is pretty clever. Kotex and Tel Aviv marketing agency Smoyz got together and created the first ever pop-up Pinterest store. Intrigued? I was too. The store was designed to look like a Pinterest board, and local women lined up for a chance to “pin and win” whatever was inside the mystery gift boxes. Each box had a sentence on it, and ladies had to pick a sentence that inspired them and pin that sentence to their Pinterest board in order to win the contents of the box.

Free stuff + Pinterest – what’s not to love, right? The store attracted a decent amount of attention pretty quickly. Never underestimate the power of an excited woman and a smartphone. Marketing mileage for days on social media.

Clever Kotex, clever.

GIRLS fan art

GIRLS fan art

There are a lot of great series out there that get under people’s skin and crawl into their hearts. Most of these series inspire awesome fan art – but HBO’s GIRLS actually showcases it on their fanGIRLS board. Great use of Pinterest, girls.

P.S. Watch this show. If you haven’t – where have you been?

GIRLS fan art

 

P.P.S. Follow Pomegranite on Pinterest and check our our boards of things that inspire usbeautiful office spaces, useful infographicssocial media laughs, ALL the pomegranates, and all things proudly Cape Town.

Should you be on Twitter?

As far as social media platforms go in South Africa, Twitter is way up there. In fact – it’s third, with 5.5 million users, as of 2013. (In case you were wondering, Facebook is tops with 9.4 million users, and Mxit is first princess in the pageant with 7.4 million users).

The growth rates of active Twitter users in South Africa are phenomenal, jumping from 2.4 million in 2012 to 5.5 million in 2013. Saffas post 54 million tweets a month. I’ll give you a minute to get your mind around that figure.

Impressive stats aside, if you aren’t already on Twitter – in a personal or professional capacity – the big question you need to ask yourself is: Should I be?

To make your life easy, here is a flow chart to help you solve the conundrum. Because we’re nice like that.

If your answer is ‘yes’, and it terrifies you – give us a call. We’re happy to help you as much as you need, whether it’s with a few tips and a kick-start, or taking the whole thing off your hands entirely.

Twitter infographic

Social media

The future of South Africa’s social nation

Last week saw the South African social media briefing in Jozi, a platform for WorldWideWorx and Fuseware to release their latest figures on social media adoption in South Africa and a discussion with industry leaders. What emerged was an inspiring sense of momentum and a drive to understand how things are working now and, more importantly, how things are going to work in the future.

These figures show that things are shifting. Take a moment to wrap your head around these important statistics:

The number of Facebook users has toppled previous kingpin, South African platform, MXit, which has experienced a drop from last year. However, MXit’s active users spend an average of 95minutes on this platform every day. Yes, over an hour an a half.

South African active Twitter users grew from 2.4 million in 2012 to 5.5 million in 2013. We post 54 million tweets a month – 85% of those tweets are from mobile devices.

There are double the number of South African users on Instagram as there are on Pinterest.

This infographic whipped up on the day by @SheBeeGee gives a sense of the current social landscape:

Social SA infograpgic

For a sense of the briefing, search #socialSA on Twitter and for a great breakdown of all the statistics, check out this article over at Memeburn.