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From zero to hero: the power of boosting

Photo from Unsplash Establishing your brand’s social media presence takes a whole load of effort. By the time you figure out what you’re giving your audience and what you want them to give you, you can be pretty exhausted. So when it comes to considering a

Social media algorithm changes and the personal touch

The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful. Today, whether we like it or not, we are all part of mass data-processing operations

Pomegranite Online Presence Consultancy blog Instagram adverts

How to create Instagram ads via Facebook

by Carla Instagram has an all-new adverts function. The only tricky thing? You have to set up your campaigns through Facebook. Not to worry - we have created an easy step-by-step guide to get you through the first one. Step 1: Go to your 'adverts manager'. (If you don't

My five favourite things about Hootsuite

When I first used Hootsuite, it felt like I was sitting at the control panel of a spaceship. So many columns, so many posts! What if I end up like George Clooney in Gravity!? But once you've got the hang of it - which doesn't take long at

Are you a social media addict?

Question: How many of you check Facebook, Instagram or Twitter before you even get out of bed in the morning? No? How about before you wash your face in the morning? I am definitely guilty of this at least two or three days in the week.

Social media talks at schools

Whether they’re permitted to be or not, the fact is that a lot of school kids are on social media platforms like Facebook, Instagram, Pinterest and SnapChat. Remember how you used to get in trouble because you would spend all day with your friends at

sceptical baby social media

5 simple ways to engage your audience on social media

Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you're active on social media, you're already taking on roles like these. Social media is space we all curate - whether

Why the internet was invented: Humans of New York

I use the internet every day. My appreciation of the world wide web is mostly from quite a hum-drum perspective. Every now and then, though, I come across something online so awesome that I feel like I need to stop, take a moment, and just

Social media trends for 2014

So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the

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