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How to grow your Instagram following with Display Purposes

Photo from Unsplash By Keisha When I get a new follower on Instagram, the number of followers they have plays quite a big role in my deciding whether or not to follow them back. There are other contributing factors too, like the aesthetic of their feed and

Social media algorithm changes and the personal touch

The word ‘algorithm’ can send shivers down your spine if you’re not mathematically inclined. I think of millions of numbers in really tiny font that I can’t understand, and it’s stressful. Today, whether we like it or not, we are all part of mass data-processing operations

Pomegranite Online Presence Consultancy blog Instagram adverts

How to create Instagram ads via Facebook

by Carla Instagram has an all-new adverts function. The only tricky thing? You have to set up your campaigns through Facebook. Not to worry - we have created an easy step-by-step guide to get you through the first one. Step 1: Go to your 'adverts manager'. (If you don't

What happens when a brand collaborates with its Instagram followers

There's nothing quite like a hopping on a bike and feeling the breeze in your hair on a sunset bike ride along the picturesque Sea Point promenade. Childhood memories of riding with "no hands" for the first time, the flying sensation of high speeds, near-collisions

Five reasons why I love Instagram

Instagram is one of the fastest growing social media platforms – particularly in South Africa. And I just love it. Are you on it? Because you should be. Here are five reasons why it’s creeping into my heart. 1, With Instagram filters, even your driver’s license photo

Are you a social media addict?

Question: How many of you check Facebook, Instagram or Twitter before you even get out of bed in the morning? No? How about before you wash your face in the morning? I am definitely guilty of this at least two or three days in the week.

Social media talks at schools

Whether they’re permitted to be or not, the fact is that a lot of school kids are on social media platforms like Facebook, Instagram, Pinterest and SnapChat. Remember how you used to get in trouble because you would spend all day with your friends at

sceptical baby social media

5 simple ways to engage your audience on social media

Ever wanted to have your own shop selling stuff you love or be a radio presenter recognised and adored for your sense of humour? If you're active on social media, you're already taking on roles like these. Social media is space we all curate - whether

Social media trends for 2014

So we’ve all finally got our heads around the fact that the working year has begun, and the trauma of early mornings and no afternoon naps has been faced. Let’s get our grown-up pants on, stay on top of our game and check out the

‘GIRLS’ talks to its viewers in their language

Love it or hate it, GIRLS is back and they've developed a great online presence ahead of the launch of their third season, which aired on Sunday night. I'm an unabashed GIRLS fan, so move on over if you don't smile with fondness at these

A thousand words: The rise of the visual social network

We’ve said it before – images and video are becoming increasingly important elements when it comes to social media and your online presence. People would much rather watch a quick video clip than read a whole page of text. And if they are going to

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