Tomas Kranenburg Archives - Pomegranite Online Presence Consultancy.

Sort Blog:
All
Company culture
Digital marketing
Our work
Pomegranite news
Something different

Apr 30, 2021

Why we should buy music again

By Tom

What is the last album you bought? Can you even remember? I suspect that is the case for most people these days. As a DJ in my spare time, and just generally being a music obsessive, I find huge joy in discovering and collecting music. I also fully understand why people turn to streaming services like Spotify with its seemingly endless library, ease of use and almost psychic algorithm which just knows when you need to hear some Fleetwood Mac. Perhaps its biggest drawcard is its price point but that’s also potentially its biggest drawback. If an individual Spotify Premium plan costs only R59.99 a month, it’s hard to imagine how much of your money is actually getting to the musicians who are the platform. If you really want to support the artists you love, then it’s time you start buying their music again, whether singles, EPs or albums, because it’s more important than ever before.
READ MORE

Jan 22, 2021

Why the two-factor authentication?

By Carla and Tom

Photo from Paweł Czerwiński on Unsplash

Have you ever wondered why online banking has so many OTPs? It’s because cyber security is a big deal, that’s why you hear it on the news more and more. And while you might think that hackers aren’t as interested in your shopping habits as state secrets, you’d be wrong. Whether you are a global superpower or an undercover cat blogger, your data is valuable. Let me explain why “password123” won’t cut the mustard and how two-factor authentication is a must have.

Dec 9, 2020

What is 5G? And should we fear it?

By Tom

Photo from AR on Unsplash

There’s a lot of bad press when it comes to 5G, whether it be conspiracy theories linking it to Covid-19 or headlines slamming the country’s newest ISP, Rain – the biggest advocate of the new technology. Much like cryptocurrency or blockchain, it’s become a buzz term that’s thrown around a lot, but not always understood. I decided to take a look into what it actually is, because I too had jumped on the bandwagon without even knowing its tune.

Apr 9, 2020

Top 10 quarantine tips

By Tom

The world is a very different place right now. The global outbreak of COVID-19 has meant social distancing and quarantine has become the norm. As South Africa entered its own countrywide lockdown on March 26th, we gathered (virtually) as a team for our weekly skills share. It was my turn to contribute and I really couldn’t think of much else, and still can’t, other than the predicament we all find ourselves in currently.

While the idea of spending 21 days in one’s home might seem like the perfect holiday for some, for many others, especially in a country like ours with such a stark contrast in living standards, it can be truly daunting. That’s why I decided to share some practical tips for quarantine, with the help of the UN and WHO’s official guides. I’m not the biggest fan of a top 10 list, but I took a whirl and also got some valuable input from the team as well.

Jan 28, 2020

Want to sell online? Here’s a brief history

By Tom

So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.

Nov 5, 2019

Search engine optimization (SEO): A need to know guide

By Tom

With the number of businesses on the internet, it can be very hard to make yours stand out. You could spend money advertising it? But these can prove real costly, and added to this, we humans have developed ad blockers and even ‘evolved’ our eyes with banner blindness. What’s your best option then? Well, when it comes to your business’ website, there’s one clear solution: search engine optimization, or SEO, to the kids in the know.READ MORE

May 7, 2018

What the Tweet?

By Tom

It’s not often that I’ve started a piece with a disclaimer, but this article is for the Twitter laymen among us. I for one have always seen this social media platform as the hardest to crack. Hopefully these tips give you some insight and tools, or at the very least, let you “fake it till you make it”.READ MORE

Loading new posts...

No more posts