social media promotions Pomegranite Online Presence Consultancy

“It ain’t about how many ‘believe’ you, it’s just about how many hear” – social media promotions 101

There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.

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kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE