Want to sell online? Here’s a brief history Pomegranite Online Presence Consultancy blog post by Tomas

Want to sell online? Here’s a brief history

By Tom

So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.

READ MORE

Search engine optimization (SEO): A need to know guide Pomegranite Online Presence Consultancy blog post by Tomas

Search engine optimization (SEO): A need to know guide

By Tom

With the number of businesses on the internet, it can be very hard to make yours stand out. You could spend money advertising it? But these can prove real costly, and added to this, we humans have developed ad blockers and even ‘evolved’ our eyes with banner blindness. What’s your best option then? Well, when it comes to your business’ website, there’s one clear solution: search engine optimization, or SEO, to the kids in the know.

Considering the purpose of any website is to attract traffic, it seems a no brainer that you should optimize yours for search engines like Google and Yahoo, which is where most website visitors stem from. How does one do this though? Well, like any good recipe, there are several key ingredients, which fortunately the folks at Moz have put into a handy guide for us. Based on Maslow’s hierarchy of needs, they’ve developed seven key SEO points to consider for your website:

Search engine optimization (SEO): A need to know guide Pomegranite Online Presence Consultancy

READ MORE

social media promotions Pomegranite Online Presence Consultancy

“It ain’t about how many ‘believe’ you, it’s just about how many hear” – social media promotions 101

There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.

READ MORE

kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE