With the number of businesses on the internet, it can be very hard to make yours stand out. You could spend money advertising it? But these can prove real costly, and added to this, we humans have developed ad blockers and even ‘evolved’ our eyes with banner blindness. What’s your best option then? Well, when it comes to your business’ website, there’s one clear solution: search engine optimization, or SEO, to the kids in the know.
Considering the purpose of any website is to attract traffic, it seems a no brainer that you should optimize yours for search engines like Google and Yahoo, which is where most website visitors stem from. How does one do this though? Well, like any good recipe, there are several key ingredients, which fortunately the folks at Moz have put into a handy guide for us. Based on Maslow’s hierarchy of needs, they’ve developed seven key SEO points to consider for your website: