By Tom
So you’re thinking of setting up an online shop? We can’t blame you. The appeal of buying on the internet is huge, thanks to its price, range and, most importantly, ease. Selling on the information highway isn’t as simple though. Here’s a quick history lesson on retail to help you decide whether you should start selling your products and services online.
By Tom
With the number of businesses on the internet, it can be very hard to make yours stand out. You could spend money advertising it? But these can prove real costly, and added to this, we humans have developed ad blockers and even ‘evolved’ our eyes with banner blindness. What’s your best option then? Well, when it comes to your business’ website, there’s one clear solution: search engine optimization, or SEO, to the kids in the know.READ MORE
By Tom
There has been a big shift recently in the way that people are now interacting with companies on social media platforms. Mark Zuckerberg recently announced that Facebook will be moving away from business-focused posts and feeds in order to make users’ social media experience more personal and centered around your friends.
By Tom
Social media can often leave one confounded. Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.
My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE
By Tom
It’s not often that I’ve started a piece with a disclaimer, but this article is for the Twitter laymen among us. I for one have always seen this social media platform as the hardest to crack. Hopefully these tips give you some insight and tools, or at the very least, let you “fake it till you make it”.READ MORE
