Five things to share with us in a brief to get the website you want

Five things to share with us in a brief to get the website you want

By Liz

Photo by @bamagal

We have always found that the most successful projects are a collaboration between us and our clients. Most often, it’s clients who have a clear idea of what they want, and put careful thought into articulating it, who end up happiest. Pomegranite has never worked with pricing packages because every website and every organisation is unique, but we understand that creating a brief for a website can be daunting.

Here’s a breakdown of what you need to focus on in a website brief for the best result, and also what our standard practices are so you know exactly what’s handled.READ MORE

What is POPI and what does it mean for me and my business?

What is POPI and what does it mean for me and my business?

Photo by KT

South Africa’s Protection of Personal Information Act, otherwise known as the POPI Act or POPIA, became enforceable on July 1st, 2021, much to many people’s alarm. We are by no means experts on the topic, but, in wrapping our heads around it and understanding how it intersects with our work, we came across some useful resources which we thought we’d share with you to help you get a sense of what it means for you and your business.
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black lives matter

Beyond #BlackOutTuesday: navigating social media during social unrest

By Mulesa

Photo by Clay Banks 

In the past two weeks, our social media news feeds have been filled with news on George Floyd – an African-American man who tragically died at the hands of a white police officer while he was being arrested – and the subsequent revival of Black Lives Matter (BLM) protests in the United States and beyond. In addition to the powerful images of his face and gatherings of protestors in Australia, South Korea and the UK posted over every social media platform, there have been impassioned calls to end violence against black people, systemic racism and police brutality across the world. Closer to home, names like Collins Khosa, Petrus Miggels and Robyn Montsumi dominate news headlines.

Offline activism also moved to the online space with users showing their support for those at the frontlines of protest action using hashtags like #ICantBreathe, #SayTheirNames and #BlackOutTuesday, which was born out of a music industry initiative in the US. Although initially for entertainers, big brands and ordinary people alike joined the initiative, the aim of which was to go silent on social media and use the time to reflect on current events. Users also posted a single black square as their profile picture on Facebook and Twitter or to their grid on Instagram as a symbol of solidarity with the BLM movement. Aside from some of the controversy around the symbolic sea of black squares on social media, the hashtag prompted a much-needed online exchange of information about BLM. It also raised some valuable questions about online activism, especially for digital marketers.READ MORE

kingsmead book fair

How we got the Kingsmead Book Fair to trend on Twitter

By Tom

Social media can often leave one confounded.  Posts that you thought would tick over often suddenly fly and ones you thought would flourish sometimes fall flat. Its ever-changing nature is what makes it interesting, though, and often very rewarding.

My exposure to social media was not through varsity, but through running my own music promotions. One of the biggest complaints people have against social media is that its results aren’t quantifiable, however, through my events this was easy to measure: “How many feet came through the door?” READ MORE

Working with clients who do great things

By Sarah

We’re really lucky that we get to work with such a diverse range of clients – from schools to designers, architects, luxury safari guides, and impact investors.

We especially love working with clients who are doing incredible things to improve lives.

Steps – a social enterprise working for the eradication of clubfoot as a disability in southern and east Africa – was one of our very first clients, and we still work with them each month as they change children’s lives.

This month, along with their champion Cameron van der Burgh, Steps is running a “Steptember” campaign, raising funds for clubfoot treatment by challenging people to become “Steppers”.READ MORE

Pomegranite Online Presence Consultancy Client meetings 101 blog

Client meetings 101

Weve been running Pomegranite for two and a half years now, and sometimes I still feel like I need a guide for client meetings. Here are five things I took away from my last (very successful – hooray!) meeting:

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Pomegranite Online Presence Consultancy From workshop to website to welcoming crowds

From workshop to website to welcoming crowds

It gives you quite a thrill – working with entrepreneurs who have a cracking idea, workshopping the branding and business plan, designing the logo, building the website, and then experiencing their finished product and being blown away.

At the beginning of the year, Marc and Monika (a chef and an opera singer who are a married couple) came to see us about their business idea: Sing for Your Supper. They wanted to offer people a new and exciting way to experience opera that didn’t require a bank loan and a ball gown – an experience that came with delicious food in the bargain.

We explored their idea, asked some difficult questions and together we built the elements of their online marketing: a logo (with the help of the talented indieBerries), a blog, and a website.

Happy with the way these turned out, Marc and Monika started planning their first event, which I attended last week. And wow, was I impressed! (You can read just how impressed I was over here.)

Pomegranite Online Presence Consultancy From workshop to website to welcoming crowds

You guys – do yourself a favour and book for one of their upcoming events. You’re in for an evening of incredible food, great entertainment and a whole new appreciation of opera. Even if opera was the last thing on your list, (even if was the very last thing, like after the dentist maybe) this is something you should try. Because it’s nothing like traditional opera.

In between courses, Monika chats to you about the aria she will be singing, telling you what’s going on in the opera at that point, how the character is feeling and what she’s singing about (which ranges from heart-breaking to hilarious).

Watching this business grow from idea to ideal and being a part of its journey was just such an affirmation of why we do what we do. Apart from the warm-and-fuzzies we get from seeing our clients succeed, life is never boring when clients like chefs and opera singers walk through your door!

Pomegranite Online Presence Consultancy From workshop to website to welcoming crowds

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