How to get more organic likes on Twitter
Does it seem like your Twitter page has “peaked”? Sometimes pages go through quiet spells, when it appears nobody is interested in what you’re putting out into the web. For business, having an active and engaging Twitter account is vital for a number of reasons. A high follower count means that you have a higher influence over your industry and demonstrates that people are interested in your brand and your content.
Roughly 50% of marketers name Twitter as their top platform for engaging with customers.
The clean and user-friendly set-up means that communication is fast, simple and to-the-point.
So, how do you get more followers (without cheating and doing silly things like buying them)?
Tweet more (but not too much)
There is a fine line between tweeting too often and tweeting too little. You need to find that sweet spot that keeps people engaged and interested. This is also relative to the content you have available.
Don’t be shy to retweet, share breaking news, interesting articles and important statistics. CoSchedule states that between three and seven tweets a day is a healthy number.
Timing is key (know your audience)
Know when your audience is active online. Keep your main engagement to weekends in the morning and afternoon, giving lunchtime a miss.
Don’t stress over live tweeting and schedule your content in advance – unless a breaking time-sensitive news event happens.
Use all the hashtags (ok not ALL of them)
Keep your tweets searchable with hashtags. This increases the exposure of your tweet out in the Twitter-sphere. Use popular, topical hashtags and get creative with your own. Be careful not to go too crazy, creating a spammy appearance. Be aware of Twitter analytics so you can track your top performing hashtags and use them again.
Get graphic (it’s not all about words)
Visual content gains more likes, shares and retweets. Pair up your tweets with exciting and stimulating imagery. Play with humour or striking design to grab users’ attention. Memes and GIFs are also a great way to create a popular post.
Engage by tagging, replying and retweeting (no reward without effort)
Make the most of your time online by building networks. Give your Twitter account a personable nature by retweeting, tagging and engaging with your users to let them know that you are human.
Compliment and banter with other brands, making you look involved with your industry.
Make your dashboard unique (a pretty page is a happy page)
Use a slick profile photo. Ensure your bio reads correctly. Add a touch of personality, making it less boring. You want to make a positive first impression.
Follow more (like for like)
The more people you follow the more likely people are to follow you back. Syncing your contacts online is also a way to ensure people who know you follow you back.